Claudia Sheinbaum Boosts Hibiscus Production in Guerrero, Mexico

Web Editor

January 10, 2026

a woman holding a microphone in front of a group of people standing around a tree with red flowers o

Introduction to Claudia Sheinbaum and Her Initiatives

Claudia Sheinbaum Pardo, the President of Mexico City, has extended her commitment to improving rural livelihoods beyond the capital. In a recent visit to the state of Guerrero, she announced her plans to promote hibiscus production as part of her “Alimentación para el Bienestar” (Food for Well-being) strategy. This initiative aims to benefit local producers and diversify agricultural offerings beyond coffee and corn.

Sheinbaum’s Focus on Hibiscus Production

During her visit to Atoyac de Álvarez, Sheinbaum emphasized the importance of expanding Guerrero’s agricultural portfolio. “We want, in addition to coffee and corn, to also work with hibiscus, ensuring we can purchase it at fair prices,” she stated.

Coffee Now Paid at Just Prices

The “Café para el Bienestar” (Well-being Coffee) program, overseen by María Luisa Albores González, the General Director of Alimentación para el Bienestar, has already made significant strides. Under this model, natural coffee in Guerrero is now purchased at 65 pesos per kilogram, a substantial increase from the 18 to 35 pesos per kilo received during previous neoliberal administrations.

Guerrero’s Agricultural Prowess

Evelyn Salgado Pineda, the Governor of Guerrero, highlighted her state’s prominence in various agricultural sectors. Guerrero leads in hibiscus and coconut production, ranks second in mango production, is among the top producers of corn, melons, and aguacates. This diversity underscores the potential for further growth in new sectors like hibiscus.

Key Questions and Answers

  • Who is Claudia Sheinbaum Pardo? Sheinbaum is the President of Mexico City, known for her commitment to social welfare programs, including “Alimentación para el Bienestar” (Food for Well-being).
  • What is the “Alimentación para el Bienestar” strategy? It’s a government initiative aimed at improving rural livelihoods by ensuring fair prices for agricultural products and establishing direct markets for producers.
  • Why is hibiscus production being promoted in Guerrero? To diversify the state’s agricultural offerings, provide additional income sources for local producers, and reduce dependence on coffee and corn.
  • What changes has the “Café para el Bienestar” program brought? It has increased the price of natural coffee in Guerrero from 18 to 35 pesos per kilo to 65 pesos, directly benefiting coffee producers.
  • What other agricultural strengths does Guerrero have? Besides coffee and corn, Guerrero is a leading producer of hibiscus, coconuts, mangoes, melons, and aguacates.