Background on Mitsubishi Motors and its Relevance
Mitsubishi Motors, a Japanese automotive manufacturer, has been operating in Mexico and is part of the Renault-Nissan-Mitsubishi Alliance. This alliance provides Mitsubishi with a strategic advantage, allowing it to import vehicles without being heavily affected by tariffs imposed on cars from China, Thailand, and Indonesia. Ah-Kin Vázquez, CEO of Mitsubishi Motors in Mexico, recently announced plans to invest in the country for local car production targeting Mexican consumers.
Tariffs and Mitsubishi’s Position
Mexico has implemented a 50% tariff on imported cars from China, Thailand, and Indonesia. However, Ah-Kin Vázquez clarified that Mitsubishi Motors Mexico is not affected due to its alliance with Nissan and Renault, which grants them import quotas. Despite this advantage, Mitsubishi aims to establish its own import quotas in the future, reducing dependence on the alliance.
Mitsubishi’s Local Production Plans
When asked about potential local production in the near future, Vázquez stated that it is not likely in the short term but could happen in the medium to long term. He believes manufacturing in Mexico would offer more affordable costs for consumers in a highly competitive automotive market.
Mitsubishi’s Recent Market Strategies
Mitsubishi recently launched the Outlander SUV in its gasoline version for Mexican consumers who are hesitant to adopt new technologies. The Outlander Sport model has seen a 200% growth by the end of 2025, with over 7,200 units sold.
Key Questions and Answers
- Q: How are tariffs affecting Mitsubishi Motors in Mexico? A: Tariffs imposed by Mexico on cars from China, Thailand, and Indonesia do not significantly impact Mitsubishi Motors in Mexico due to its alliance with Nissan and Renault, which provides import quotas.
- Q: What are Mitsubishi’s plans for local car production in Mexico? A: Mitsubishi aims to invest in Mexico for local car production targeting the domestic consumer market, though this is not expected in the short term.
- Q: What recent market strategies has Mitsubishi implemented in Mexico? A: Mitsubishi launched the Outlander SUV in its gasoline version and has seen success with the Outlander Sport model, which experienced a 200% growth by the end of 2025.
