BBVA and Mexico’s Tourism Secretariat Collaborate on ‘Avanzamos por México’ Program
Jaime Sáenz de Tejada, Global Head of BBVA’s Corporate & Institutional Banking, highlighted Mexico’s potential as an investment and tourism destination during a recent event.
The Significance of the Event
BBVA organized a pre-Fitur forum in Madrid, which gathered institutional, business, and financial representatives from Mexico’s tourism sector. The event featured a presentation on the ‘Avanzamos por México’ program, a partnership between BBVA and Mexico’s Tourism Secretariat (SECTUR).
BBVA’s Vision for Tourism
Sáenz de Tejada emphasized BBVA’s belief in tourism as a development driver and the bank’s role beyond financing. He stated, “We want to be strategic partners for companies, governments, and institutions to create lasting positive impact.”
The executive also noted that future tourism will be more technological, personalized, and sustainable. He acknowledged that tourism contributes nearly 9% to Mexico’s GDP and generates five million jobs.
The ‘Avanzamos por México’ Program
During the event, the progress of the ‘Avanzamos por México’ program was showcased. This collaboration between BBVA and SECTUR has channeled 5,400 million Mexican pesos in financing for small tourism businesses, including artisans, restaurant entrepreneurs, and tour operators, from March 2025 to January 16, 2026.
Key Questions and Answers
- What is the ‘Avanzamos por México’ program? It’s a partnership between BBVA and Mexico’s Tourism Secretariat that provides financing for small tourism businesses.
- Who is Jaime Sáenz de Tejada? He is the Global Head of BBVA’s Corporate & Institutional Banking, responsible for overseeing the bank’s relationships with corporate and institutional clients.
- Why is Mexico’s tourism sector significant? Tourism contributes almost 9% to Mexico’s GDP and supports five million jobs.
- What does BBVA aim to achieve through this partnership? BBVA seeks to be a strategic partner for companies, governments, and institutions, generating lasting positive impact through the ‘Avanzamos por México’ program.
