Querétaro’s Participation in Fitur 2026 and Immersive Project
Querétaro, Qro. The state of Querétaro is set to participate in the Fitur 2026 travel fair, taking place from January 21 to 25 in Madrid, Spain. In preparation for the event, Querétaro’s government launched the “Domo Inmersivo Conexión” project, an immersive experience installed in Madrid’s Plaza de Olavide to promote the state tourism.
The Immersive Domo Experience
A 12-meter diameter dome projects a 360-degree audiovisual material for seven minutes, highlighting cultural links between Querétaro and Spain. The multisensorial experience aims to showcase the state’s identity, heritage, gastronomy, and other attributes globally.
New Direct Route and Collaboration
Alongside the immersive dome, Querétaro now has a direct route to Madrid via Iberojet, starting late 2025. This strengthens international connectivity and positions Querétaro as a gateway to central and Bajío regions.
Promoting Querétaro in Europe
Adriana Vega Vázquez Mellado, Querétaro’s Tourism Secretary, explained that the immersive dome will be used to promote the Mexican state in the European market.
Additional Promotional Activities
As part of the Fitur preparations, the Tourism Secretary presented Querétaro’s offer to over 300 travel agents and tour operators from Grupo Ávoris. Moreover, the “Ventana México” (Mexico Window) was inaugurated at El Corte Inglés, promoting Querétaro as part of an international promotion strategy.
Querétaro’s Tourism Statistics and Fitur 2026
In 2025, Querétaro welcomed 24.2 million tourists with an average hotel occupancy of 60% and a tourism-related economic impact of 33,800 million pesos, according to the state’s Tourism Secretary.
Key Questions and Answers
- What is Fitur 2026? Fitur 2026 is a travel fair where Mexico is the invited country. It will feature nine pavilions, 10,000 companies from 161 countries, and 967 exhibitors.
- What is the Domo Inmersivo Conexión? It’s an immersive 12-meter diameter dome in Madrid’s Plaza de Olavide, showcasing Querétaro’s cultural links with Spain through a 360-degree audiovisual experience.
- What is the new direct route to Madrid? Iberojet launched a direct flight from Querétaro to Madrid in late 2025, enhancing international connectivity and positioning Querétaro as a gateway to central and Bajío regions.
- What are Querétaro’s 2025 tourism statistics? In 2025, Querétaro received 24.2 million tourists with an average hotel occupancy of 60% and a tourism-related economic impact of 33,800 million pesos.
