About Nutri and its Relevance
Nutri, a brand under Grupo Lala, has modified its formula and updated its image to maintain growth in a market with low dairy consumption and constrained household budgets.
Currently, the combined dairy product ranks as the sixth most chosen brand in Mexico, according to Kantar’s Brand Footprint study.
Market Reach and Sales Volume
Nutri reaches over 18 million households, comparable to the combined populations of Mexico City, Guadalajara, and Monterrey. In terms of volume, its one-liter presentation is the best-selling in the category, with 160 boxes sold per minute.
Nutri’s Strategy and Objectives
Tessy Botello, Nutri’s brand director, emphasized that a brand becomes significant when it has a clear and tangible purpose for consumers. For Nutri, this purpose is to offer “accessible nutrition and protection.”
Botello stated, “Our goal is to continue being one of Mexico’s most chosen brands. There are many challenges for brands, especially staying close and relevant to consumers.” She added, “Today, nine out of ten people know Nutri, reinforcing its recognition.”
Addressing the Dairy Consumption Gap
Botello highlighted that despite the World Health Organization’s recommendation of two glasses of milk daily, many Mexicans don’t even consume one. The opportunity lies in promoting the benefits of a glass of milk to encourage the recommended consumption and improve nutrition.
New Formula and Its Advantages
During the launch of Nutri’s new formula and image, Mary Mondragón, Grupo Lala’s Nutrition Director, explained the product composition and its differences from regular milk.
Although Nutri contains 66% milk, it is not pure milk but a dairy combination. Mondragón explained that while regular milk comes directly from cows, undergoes pasteurization, packaging, and arrives at consumers’ homes, a dairy combination starts with cow milk but undergoes composition modifications to enhance its nutritional profile and texture.
She mentioned that saturated fat in cow milk is replaced with vegetable oil, primarily canola, to give a creamy texture and reduce calorie content. However, proteins and vitamins A, D, and calcium are maintained, and the product is fortified with zinc and iron. Each glass provides 5 grams of protein and 7 grams of vegetable fat.
Nutritional Deficiencies in Mexico
Mondragón pointed out that Mexico faces significant vitamin and mineral deficiencies. Our diets generally don’t provide enough of these nutrients.
According to Mexico’s National Health and Nutrition Survey, children and women aged 20-40 suffer from deficiencies in B vitamins, vitamin D, zinc, and iron. Karla Sáenz, a clinical nutritionist and author of “Picky Pero Sano,” confirmed this.
She noted that out of ten children, nine consume sugary beverages, and four have never tried a dairy product. “We have too many food options, but we lack nutrition. Our rushed lifestyle prevents us from making conscious food choices,” Sáenz emphasized.
Key Questions and Answers
- What is Nutri and why is it relevant? – Nutri is a brand under Grupo Lala that has modified its formula and image to stay competitive in a market with low dairy consumption and constrained household budgets.
- How does Nutri’s new formula differ from regular milk? – Nutri contains 66% milk but is a dairy combination with modified composition. Saturated fat is replaced with vegetable oil, maintaining proteins and vitamins A, D, and calcium while fortifying it with zinc and iron.
- Why is addressing the dairy consumption gap important? – Many Mexicans don’t meet the WHO’s recommended two glasses of milk daily. Promoting milk’s benefits can encourage this consumption and improve nutrition.
- What nutritional deficiencies does Mexico face? – Mexico struggles with deficiencies in B vitamins, vitamin D, zinc, and iron, especially among children and women aged 20-40.
