Quintana Roo Represents Mexico in High-Level Tourism Panel of World Travel & Tourism Council

Web Editor

January 20, 2026

a group of people standing in front of a screen with a large screen behind them that says madrid spa

Introduction to Quintana Roo and its Relevance in Global Tourism

Quintana Roo, a Mexican state known for its stunning Caribbean destinations like Cancun, Cozumel, and the Mayan Riviera, has taken a significant step in shaping the global tourism landscape. At #FITUR2026, Quintana Roo represented Mexico in a high-level tourism panel organized by the World Travel & Tourism Council (WTTC).

The High-Level Panel and Key Participants

The panel brought together prominent figures in the global tourism industry, including Shaikha Al Nowais, Secretary General of UNWTO, and Gloria Guevara, President of the WTTC. This gathering in Madrid served as a platform for international leaders, ministers, and CEOs to discuss the challenges and opportunities facing worldwide tourism.

Quintana Roo’s Vision for Sustainable and Inclusive Tourism

Quintana Roo emphasized its role as a leader in promoting sustainable and inclusive tourism. The state highlighted its commitment to fostering shared prosperity, controlled growth, and a forward-looking sustainable vision for the future.

  • Certeza jurídica: Quintana Roo underscored the importance of a stable legal environment to attract investment and ensure long-term success in the tourism sector.
  • Conectividad aérea: The state emphasized its efforts to improve air connectivity, making it easier for travelers to access its world-class destinations.
  • Sustentabilidad: Quintana Roo showcased its dedication to sustainable practices, ensuring that tourism development benefits both the environment and local communities.
  • Gobierno facilitador: The state’s collaborative approach with the private sector has created a favorable investment climate, translating into development, well-being, and increased opportunities for all.

The Mexican Caribbean as the World’s Vacation Capital

Quintana Roo positioned the Mexican Caribbean as the World’s Vacation Capital, a title that reflects its position as a premier global tourism destination. This recognition is built on the region’s diverse offerings, including pristine beaches, vibrant nightlife, and rich cultural experiences.

Impact on Local Communities and the Environment

Quintana Roo’s leadership in tourism has had a positive impact on local communities and the environment. By prioritizing sustainable practices and fostering public-private partnerships, the state has created a thriving tourism industry that benefits everyone.

Key Questions and Answers

  • What is the World Travel & Tourism Council (WTTC)? The WTTC is a global organization representing the private sector of the travel and tourism industry. It aims to promote responsible, sustainable, and inclusive growth in the sector.
  • Why is Quintana Roo’s representation in the WTTC panel significant? Quintana Roo’s participation in this high-level panel showcases its commitment to shaping global tourism trends and fostering sustainable development in the industry.
  • What makes the Mexican Caribbean an attractive vacation destination? The Mexican Caribbean offers a unique blend of pristine beaches, vibrant nightlife, rich cultural experiences, and diverse offerings that cater to various traveler preferences.
  • How does Quintana Roo’s leadership in tourism benefit local communities and the environment? By prioritizing sustainable practices, fostering public-private partnerships, and improving air connectivity, Quintana Roo has created a thriving tourism industry that generates development, well-being, and increased opportunities for all while preserving the environment.