San Luis Potosí Showcases Its Tourism Offerings at Fitur 2026 in Madrid

Web Editor

January 21, 2026

a large crowd of people standing around a stage with a mexican sign above it and a neon sign above i

Introduction and Main Idea

In a bid to strengthen its global presence and bolster economic development, the Mexican state of San Luis Potosí officially commenced its participation in Fitur 2026, the International Tourism Fair held in Madrid, Spain. The Secretary of Government, J. Guadalupe Torres Sánchez, represented Governor Ricardo Gallardo Cardona during the inauguration of the state’s promotional stand, marking the beginning of a work agenda aimed at showcasing San Luis Potosí’s attractions to tourism professionals from over 150 countries.

Key Participants and Their Roles

The San Luis Potosí delegation, comprising Secretary of Tourism Yolanda Josefina Cepeda Echavarría and Federal Deputy Juan Carlos Valladares, launched the state’s stand strategically positioned within the Grande Pabellón de México, which serves as the principal partner for this edition of Fitur.

Achievements and Collaborations

  • Immediate outcomes of the participation include significant agreements that will enhance regional connectivity and trade.
  • Notable actions include the signing of collaboration agreements with airline Volaris and CANACO Servytur’s national leadership, as well as a strategic cooperation agreement with the state of Sinaloa.

Through these efforts, San Luis Potosí not only reinforces its international image but also advances steadily towards establishing a limitless tourism model that benefits the entire region.

Key Questions and Answers

  • Who represented San Luis Potosí at Fitur 2026? J. Guadalupe Torres Sánchez, the Secretary of Government, represented Governor Ricardo Gallardo Cardona.
  • What is the purpose of San Luis Potosí’s participation in Fitur 2026? The state aims to strengthen its global presence and bolster economic development by showcasing its attractions to international tourism professionals.
  • What significant agreements were reached during Fitur 2026? San Luis Potosí signed collaboration agreements with airline Volaris and CANACO Servytur’s national leadership, as well as a strategic cooperation agreement with the state of Sinaloa.
  • How does San Luis Potosí’s participation in Fitur 2026 benefit the region? By reinforcing its international image and advancing a limitless tourism model, San Luis Potosí contributes to the development of the entire region.