Background on Key Players
Guillermo Rosales, president of the Mexican Association of Automobile Dealers (AMDA), highlighted a clear deceleration phase in the automotive industry. Among the top ten vehicle brands, most experienced a reduction in sales, except for Nissan, which maintained its leading position with a 6.3% growth, Mazda with nearly an 11% increase, and Ford with a 13.8% rise.
Notable Performances
The Chinese-British brand MG surprised with a 42.3% growth in April, selling double the units of Honda (4,450 units) during that month. However, Chirey-Omoda stopped reporting sales to INEGI after consecutive annual declines, and Jetour remains on standby post its market adjustment.
Seasonal Factors and Market Impact
The Easter holiday period, characterized by business closures for holidays, influenced the sales figures. Automakers took advantage of this seasonality to slow down production.
Sales Data and Industry Overview
According to the INEGI’s Light Vehicle Industry Administrative Register, 108,298 light vehicles were sold in Mexico during April 2025, marking a 4.6% decrease from the same month in 2024 (113,496 units). This translates to a reduction of 5,198 vehicles.
Despite the April decline, the automotive industry saw a slight 1.4% increase in sales during the first four months of 2025. From January to April, 473,323 light vehicles were sold—1.4% more than the 466,762 units during the same period in 2024—indicating an increase of 6,561 units.
Key Questions and Answers
- What caused the drop in new car sales in Mexico in April 2025? The primary factor was the impact of tariffs, along with seasonal factors like the Easter holiday period influencing reduced production and sales.
- Which brands experienced growth in April 2025? Nissan grew by 6.3%, Mazda increased nearly 11%, and Ford saw a 13.8% rise in sales.
- What happened to Chirey-Omoda and Jetour sales? Chirey-Omoda stopped reporting sales to INEGI due to consecutive annual declines, while Jetour remains on standby post its market adjustment.
- How did the automotive industry perform in the first four months of 2025? The industry saw a slight 1.4% increase in sales, with 473,323 light vehicles sold from January to April 2025.
