Key Partnership for Tourism Development
The Government of San Luis Potosí State in Mexico has signed a memorandum of understanding with the Confederation of National Chambers of Commerce, Services, and Tourism (Concanaco Servytur) Mexico to bolster the state’s tourism competitiveness through an all-encompassing promotion strategy. This initiative aims to promote the state’s destinations, encourage visitor mobility, and stimulate the tourism, commercial, and service sectors.
The Signing Ceremony
The memorandum was signed during the International Tourism Fair (FITUR) 2026, with the Secretary of Government, J. Guadalupe Torres Sánchez, attending as a distinguished guest alongside Octavio de la Torre de Steffano, President of Concanaco Servytur Mexico; Yolanda Josefina Cepeda Echeverría, the state’s Secretary of Tourism; and Gerardo Charur Bendeck, President of the National Chamber of Commerce, Services, and Tourism of the Huasteca Potosina.
Importance of Collaborative Efforts
State authorities emphasized the significance of joining forces with the national network of affiliated chambers and the eight established chambers in San Luis Potosí. This agreement consolidates strategic alliances, enhances the state’s international projection, and advances in promoting its tourism, cultural, and economic wealth.
Key Figures Involved
The key figures in this partnership are:
- Ricardo Gallardo Cardona: The Governor of San Luis Potosí, who has been instrumental in promoting the state’s tourism and economic development.
- J. Guadalupe Torres Sánchez: The Secretary of Government, who attended the signing ceremony as a distinguished guest.
- Octavio de la Torre de Steffano: The President of Concanaco Servytur Mexico, representing the national business sector.
- Yolanda Josefina Cepeda Echeverría: The Secretary of Tourism for San Luis Potosí State, who is leading the state’s tourism development efforts.
- Gerardo Charur Bendeck: The President of the National Chamber of Commerce, Services, and Tourism of the Huasteca Potosina, representing regional business interests.
Key Questions and Answers
- What is the purpose of this partnership? The main goal is to strengthen San Luis Potosí’s tourism competitiveness through a comprehensive promotion strategy that highlights the state’s destinations, encourages visitor mobility, and stimulates the tourism, commercial, and service sectors.
- Who are the key figures involved in this partnership? The key figures include Governor Ricardo Gallardo Cardona, Secretary of Government J. Guadalupe Torres Sánchez, Concanaco Servytur Mexico President Octavio de la Torre de Steffano, State Tourism Secretary Yolanda Josefina Cepeda Echeverría, and Huasteca Potosina Chamber President Gerardo Charur Bendeck.
- Why is this partnership important for San Luis Potosí? This partnership consolidates strategic alliances, enhances the state’s international projection, and advances in promoting its tourism, cultural, and economic wealth.
- How will this partnership benefit the tourism sector in San Luis Potosí? By joining forces with national and regional business sectors, the state aims to stimulate visitor mobility, promote its destinations, and support the growth of the tourism, commercial, and service sectors.
