About Mireya Sosa Osuna and Her Role
Mireya Sosa Osuna serves as the Secretary of Tourism for the Mexican state of Sinaloa. Her role is crucial in promoting and developing tourism within the region, ensuring that Sinaloa remains a prominent destination for both domestic and international travelers.
FITUR Participation: Three Strategic Focus Areas
Sinaloa’s participation in FITUR, the world’s most significant international tourism fair held in Madrid, Spain from January 21-25, 2023, was centered around three strategic pillars: promotion and commercialization, investment attraction, and strengthening air connectivity.
Promotion and Commercialization
During FITUR, Sosa Osuna engaged in over 400 business meetings with Spanish, Russian, African, Middle Eastern, and South American tourism promoters, airlines, specialized media, and strategic business partners. A presentation on five tourism routes across Sinaloa was given to 50 travel agents, tour operators, and specialized media outlets.
Sinaloa’s focus was on promoting its diverse offerings beyond the well-known Mazatlán beach destination. The state showcased five routes, with a special emphasis on the Pacific to the Cliffs route, which starts in Mazatlán and passes through Los Mochis, the gateway to the Copper Canyon, highlighting Topolobampo, Maviri, and El Fuerte – one of Sinaloa’s five Magical Towns.
Strengthening Air Connectivity
To bolster air connectivity, Sosa Osuna held meetings with airlines such as Volaris, Viva Aerobús, and WestJet. These discussions resulted in the creation of new routes that will be announced soon.
Attracting Tourism Investment
Regarding investment attraction, Sosa Osuna mentioned that significant hotel groups expressed strong interest in Sinaloa. Notable chains like Barceló, Iberostar, and RIU showed keen interest in investing in the region. RIU, in particular, reaffirmed its commitment to investing in Mazatlán, where it plans to build one of the world’s largest hotels.
Key Questions and Answers
- What is FITUR? FITUR is the world’s most important international tourism fair, held annually in Madrid, Spain. It brings together travel professionals from around the globe to network, discuss industry trends, and explore new business opportunities.
- Who is Mireya Sosa Osuna? Mireya Sosa Osuna is the Secretary of Tourism for the Mexican state of Sinaloa. She plays a vital role in promoting and developing tourism within the region.
- What were the three strategic focus areas for Sinaloa’s participation in FITUR? The three strategic focus areas were promotion and commercialization, attracting investment, and strengthening air connectivity.
- What new routes were discussed to improve air connectivity? Meetings with airlines like Volaris, Viva Aerobús, and WestJet led to the creation of new routes, which will be announced soon.
- Which hotel groups showed interest in investing in Sinaloa? Notable hotel chains like Barceló, Iberostar, and RIU expressed strong interest in investing in Sinaloa, with RIU specifically committing to a large-scale project in Mazatlán.
