US Consumer Confidence Drops to 84.5 Points: Lowest Since 2014; Inflation, Tariffs, and Job Market Concerns

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January 28, 2026

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Introduction

The Conference Board’s index of US consumer confidence fell in January to its lowest level since 2014, as American households remain worried about inflation and rising living costs.

Key Developments

  • Decrease in Consumer Confidence: The consumer confidence index dropped by 9.7 points from December, reaching 84.5 points. This decline indicates that consumers are becoming increasingly cautious about making significant spending decisions.
  • Impact on the Economy: A slowdown in consumer spending, if it occurs, would affect the key driver of the world’s largest economy. Consumer spending accounts for more than two-thirds of the US GDP.
  • Timing of Data Release: The release of these new data points comes as President Donald Trump attempts to reverse negative voter sentiments about the economy ahead of crucial midterm elections in November, where his Republican Party risks losing control of Congress.

Expert Analysis

Dana Peterson, Chief Economist at The Conference Board, stated: “Consumer confidence plummeted in January as consumer concerns over both the current situation and future expectations worsened.” She further noted that all five components of the index deteriorated, leading to the overall index reaching its lowest point since May 2014, “surpassing the lows seen during the Covid-19 pandemic.”

Oliver Allen, an economist at Pantheon Macroeconomics, commented: “We would be surprised if this recent deterioration turns out to be a completely false signal,” considering the recent stagnation in real incomes and personal savings rates, which are already at historical lows.

Current Consumer Sentiment

  • Economic Situation: Net opinions on the current economic situation “decreased to barely positive levels” in January, according to The Conference Board.
  • Job Market Perception: Consumer perception of labor market conditions also weakened, as reported by The Conference Board.

Key Questions and Answers

  1. Q: What is the current state of US consumer confidence?
    A: The Conference Board’s index of US consumer confidence fell to 84.5 points in January, the lowest level since 2014.
  2. Q: How does this decline affect the US economy?
    A: A slowdown in consumer spending, which accounts for more than two-thirds of the US GDP, would negatively impact the economy.
  3. Q: What concerns are driving this decline in consumer confidence?
    A: Consumers are worried about inflation, rising living costs, and uncertainties surrounding the job market.
  4. Q: How is President Trump addressing these concerns?
    A: President Trump is trying to reverse negative voter sentiments about the economy ahead of midterm elections in November, where his Republican Party risks losing control of Congress.
  5. Q: What do economists predict about the future of consumer confidence?
    A: While recent data suggests a decline, some economists like Oliver Allen from Pantheon Macroeconomics believe this may not be a completely false signal, given the stagnation in real incomes and savings rates.