Introduction
On May 8, 2025, Ciudad Madero, Tamaulipas, witnessed the commencement of coordinated efforts by state and municipal authorities to organize Playa Miramar and promote the Tampico-Miramar brand. This initiative aims to bolster the tourism potential of southern Tamaulipas.
Collaborative Approach
Benjamín Hernández Rodríguez, the state’s tourism chief, highlighted that this is a collaborative effort between the federal and state tourism secretariats, led by Josefina Rodríguez.
Fonatur’s Role
Through the Secretariat of Tourism, Fonatur will implement a program focusing on regulation, identity, and service improvement, among other aspects.
Support from the Governor
Américo Villarreal Anaya, the Governor of Tamaulipas, has been instrumental in strengthening and promoting the tourism sector at all levels through various strategies and a forward-looking vision.
Commercial Credencialization
As part of the organization process, local businesses will undergo a credencialization program. This initiative aims to provide them with identity and facilitate their formal integration into the beach’s tourism activities.
Brand Promotion Strategy
Efforts are also being made to establish the Tampico-Miramar brand in national and international tourism fairs and events, as part of a comprehensive promotional strategy.
Significance for Sustainable Tourism Development
These actions represent a crucial step towards sustainable and organized tourism development for Playa Miramar, one of the Gulf of Mexico’s most iconic destinations.
Key Questions and Answers
- What is the main objective of this initiative? The primary goal is to strengthen and enhance the tourism potential of southern Tamaulipas, focusing on Playa Miramar.
- Who is leading this collaborative effort? The federal and state tourism secretariats, under the leadership of Josefina Rodríguez and Benjamín Hernández Rodríguez, are working together.
- What role does Fonatur play in this initiative? Fonatur, through the Secretariat of Tourism, will implement a program focusing on regulation, identity, and service improvement.
- How will local businesses be involved? Local businesses will undergo a credencialization program, providing them with identity and facilitating their formal integration into tourism activities.
- What is the strategy for promoting the Tampico-Miramar brand? The brand will be promoted in national and international tourism fairs and events as part of a comprehensive promotional strategy.
- Why is this initiative important for Playa Miramar? This initiative marks a crucial step towards sustainable and organized tourism development for Playa Miramar, one of the Gulf of Mexico’s most iconic destinations.
