Introduction
Pachuca and America will compete in the final of the Clausura 2025 Liga MX Femenil tournament. As one team lifts the trophy, it will mark eight years and 15 tournaments since the league’s inception, with one season (Clausura 2020) being canceled due to the COVID-19 pandemic.
Positive Trends in Key Areas
As the Liga MX Femenil approaches its eighth year, it has seen positive growth in three crucial areas for its establishment as a product: sponsorships, attendance, and viewership.
- The Liga MX Femenil now has five exclusive sponsors: Nike, Kotex, Carls Jr, Grupo Jumex, and Canon.
- Shared sponsors with Liga MX include BBVA, Tecate, Caliente, Nissan, and Amazon.
- Liga MX has unique sponsors: Maggi, Rexona, Ruffles, Charly, and Expedia.
- Liga de Expansión does not have its own sponsors.
Attendance and Viewership
The regular season of this semester reached 319,441 attendees, surpassing the previous season’s (Apertura 2024) figure of 266,122 by 13%.
The league also reached 22.4 million views by the quarterfinals, surpassing any previous record in this aspect. A significant factor was the launch of their free digital transmissions through social media platforms like YouTube, Facebook, and TikTok in January.
Impact on the Soccer Field
Pachuca and America exemplify how teams can effectively manage resources to strengthen their sports level, both on and off the field.
- Pachuca has reached four finals between 2017 and 2025, with three second-place finishes and consistent Liguilla appearances.
- America aims for its third championship in the Clausura 2025 to become the league’s third-most successful team, behind Rayadas (4) and Tigres (6).
- America has been a finalist in five of the last six tournaments.
Expert Opinion
Ileana Dávila, former Pumas Femenil coach (2017-2021) and a key figure in the league’s creation, shares her insights:
I see nothing but growth in what has become of the league. It’s one of the most followed leagues on social media, with several sponsors, increased audience, including children, families, and men who initially didn’t see its viability but now enjoy it. I believe it’s been a complete success and continuous growth since its inception.
Key Sponsorship Contributions
Pachuca’s attractiveness in women’s football can be attributed to several factors:
- The presence of the University of Football
- Consistent support for women’s football
- Investment in high-caliber players like Jennifer Hermoso and Kenti Robles
- Strong leadership and sponsorship pursuit
Importance of Sponsorships
Dávila emphasizes the significance of sponsorships for team development:
Sponsors are crucial, and we advocate for them. The more sponsors there are, the higher the quality of life for players, from better facilities to improved training materials and transportation.
Semifinal Attendance Statistics
The Clausura 2025 semifinals (Pachuca vs. Monterrey and America vs. Chivas) generated a total attendance of 85,891 across four matches, representing a 71.9% increase compared to the same stage in the previous tournament.
Conclusion
Dávila concludes, highlighting the need for continued sponsor support to create a more competitive league:
We still have much to improve, but sponsor support remains essential. Teams that advance in the Liguillas are those that receive more investment, showing the importance of sponsors for all teams to enhance competition in the league.
Current Sponsors
- Liga MX Femenil: Nike, Carls Jr, Grupo Jumex, Kotex, Canon, BBVA, Tecate, Caliente, Nissan, Amazon (last five also sponsor Liga MX)
- Pachuca Femenil: Cementos Fortaleza, Charly, Telcel, Office Depot, Saba, Natulec, La Villita
- America Femenil: Nike, Caliente.mx, Corona
