About Los Cabos and FITURCA
Los Cabos, a renowned tourist destination in Mexico, has been making significant strides in digital promotion through the Fideicomiso de Turismo de Los Cabos (FITURCA). This organization recently unveiled its innovative digital ecosystem, Visita Los Cabos, which has been honored with the Platinum Award for Web Design at the prestigious Hermes Creative Awards 2025.
FITURCA’s Digital Initiatives
Among the initiatives recognized, Visita Los Cabos’ entry into the metaverse and its partnership with AudioEye to prioritize digital accessibility stand out. This collaboration ensures that individuals with diverse abilities can fully explore and enjoy the website’s content.
FITURCA Director’s Statement
“This award reflects Los Cabos’ commitment to innovation and excellence in tourism promotion,” said Rodrigo Esponda, General Director of FITURCA. “Our digital platform is an open invitation for travelers worldwide to discover and plan their experience in a destination known for its beauty, accessibility, and comprehensive offerings.”
Virtual Museum Launch
In collaboration with NOSTRA, FITURCA launched a virtual museum earlier this year. Comprising four thematic domes and a main hall, the museum allows visitors to explore Los Cabos’ cultural, natural, and gastronomic richness interactively and educationally.
Los Cabosverse: A New Dimension in Digital Exploration
The Los Cabosverse function elevates digital exploration by offering immersive virtual tours of luxury resorts, pristine beaches, and hidden gems in the destination. Using Oculus lenses as web navigators, this experience lets users ‘visit’ Los Cabos before booking, transforming inspiration into action.
Interactive Tools on the Renovated Website
The revamped website now features interactive tools such as real-time flight maps, 360-degree virtual tours, and user-generated content via CrowdRiff, showcasing the destination’s authenticity and beauty from a visitor’s perspective. With millions of unique users already engaging with the platform, this digital experience aims to heighten engagement and excitement for planning a trip to Los Cabos.
Key Questions and Answers
- What is Visita Los Cabos? Visita Los Cabos is a digital ecosystem launched by FITURCA, recognized for its innovative web design and commitment to digital accessibility.
- What makes Visita Los Cabos unique? It offers a virtual museum, immersive virtual tours through Los Cabosverse, and interactive tools like real-time flight maps and user-generated content.
- Why is the Platinum Award significant? The Hermes Creative Awards 2025 Platinum Award for Web Design underscores FITURCA’s dedication to innovation and excellence in tourism promotion.
