Introduction to Geely Holding Group
Founded in 1986, Geely Holding Group (Zhejiang Geely Holding Group or ZGH) is a prominent conglomerate comprising multiple companies focused on four key industries: automotive, education, mobility, and technology. These interconnected sectors form an integrated mobility system based on advanced technology.
Automotive Industry
Geely Holding Group has been active in the automotive industry since 1997, with several significant subsidiaries creating and developing passenger and commercial vehicles (cargo and transport) that incorporate new energy technologies such as electrification and methanol. The company also applies artificial intelligence (AI) to various manufacturing processes and enhances safety systems, including autonomous driving technology. This commitment to innovation ensures that Geely’s vehicles are among the best available on the market.
Geely’s Arrival in Mexico
In November 2023, Geely established its first direct subsidiary in Latin America, marking a crucial step in its global expansion strategy. Upon arrival, Geely Mexico began operations with the Coolray and Geometry C models. In just a year and a half, Geely has solidified its presence in the Mexican market through an aggressive growth strategy.
Geely Mexico’s Growth
By 2025, Geely Mexico has strengthened its position with an expanding network of distributors aiming for nationwide coverage. The product portfolio has grown significantly, with six models available in the Mexican market, all competing in dynamic and high-demand segments. The lineup includes the GX3 PRO, Emgrand, Coolray, Starray, Okavango SUV, and the newly launched Cityray.
Automotive Brands
Geely’s renowned passenger vehicle brands include Geely Auto, Geely Galaxy, LEVC, Zeekr, Lync&Co, Volvo Cars, Polestar, and Lotus Group. Meanwhile, commercial vehicle brands Farizon Auto and Chunqing Technology are known for their reliability in terms of safety and quality.
Education
Through its participation in Geely University of China, University of Sanya, Xiangtan Institute of Technology, and Sanya Institute of Technology, Geely Holding Group contributes to developing future talents and specialists who can create new projects and technologies across its various companies.
Mobility Services
Geely provides efficient mobility services through two Chinese companies: CaoCao Mobility, a leading ride-sharing platform in China using new energy vehicles operated by humans and some autonomous ones, connected via the internet. StarRides, another mobility company for high-net-worth individuals, offers concierge services with a structure of quality and sophistication.
Technology
In the technology sector, Geely Holding Group aims to facilitate the transformation and modernization of traditional industries while advancing strategically emerging manufacturing. The group focuses on new materials, including aluminum industry chains and a Brazilian iron ore project. It operates in markets like Brazil, Indonesia, and the Middle East to promote sustainable and high-quality industrial development.
Semiconductor Manufacturing
Geely Holding Group is involved in semiconductor manufacturing, crucial for various electronics and especially the automotive industry. Through SiEngine Technology, it develops chips for cars.
Industrial Internet
Through GYMD Digital, Geely provides specialized services and technologies for industrial digitalization. Its integrated digital infrastructure platform helps other companies achieve sustainability and optimize benefits across various dimensions, including operations, management, quality, costs, energy, and emissions.
Motorcycle Manufacturing
Geely Holding Group specializes in motorcycle manufacturing, integrating a wide range of brands and products along with cutting-edge digital and intelligent manufacturing capabilities. These two-wheeled vehicles are exported to over 150 countries and regions, actively promoting motorcycle electrification and intelligence by providing technologically advanced products and services.
eVTOL Aircraft Production
Geely Holding Group is also focused on research, development, production, supply, and sales of eVTOL (Electric Vertical Take-off and Landing) aircraft. Aerofugia, its subsidiary, manufactures airplanes with an integrated research and development system, design, production, services, and aviation exploitation for both general and commercial purposes, positioning itself as one of the most prestigious companies worldwide.
Global Sales Ranking
Geely Holding Group ranks tenth in global automobile sales, thanks to its commitment to innovation. It has established research and development centers, as well as design centers worldwide in Shanghai, Hangzhou, Ningbo, Gothenburg, Coventry, California, and Frankfurt. The company employs over 30,000 people in research and development, as well as design.
