Mexican Government Signs Agreement to Boost Domestic Products in Supermarkets and E-commerce Platforms

Overview of the Agreement

The Mexican federal government announced the signing of an agreement with 22 business groups to significantly increase the presence of Mexican-made products in supermarkets, pharmacies, department stores, and e-commerce platforms. This initiative aims to strengthen domestic production and encourage the consumption of locally manufactured goods.

Key Sector-Specific Increases

• Supermarkets and discount stores: from 50% to 70% of products made in Mexico
• Department stores: from 30% to 42%
• Pharmacies: from 40% to 55%, with a focus on bolstering the national pharmaceutical industry
• Digital platforms (such as Amazon and Mercado Libre): a special visibility and labeling strategy will be launched to clearly identify national products
• Other sectors: from 20% to 28%, with a future goal of surpassing 50%

Standardization and Benefits for SMEs

Marcelo Ebrard Casaubón, the Secretary of Economy, emphasized that the “Made in Mexico” label will be more visible and standardized, making it easier for consumers to identify and choose national products. He also highlighted that this program will particularly benefit small and medium-sized enterprises (SMEs) by integrating them into distribution chains that were previously inaccessible.

Ebrard Casaubón explained, “Why SMEs? Because many of the products, if not most, can only be produced by small or medium-sized companies in the short term. This is like opening up a new opportunity for them to market their products much better than before.”

Support from the President and Other Initiatives

Claudia Sheinbaum, the President of Mexico City, emphasized the importance of this agreement during her “Mañanera del Pueblo” conference on Thursday, May 15. She mentioned that this is a voluntary agreement with ongoing monitoring, similar to other initiatives.

Sheinbaum also reminded the public about the recent expansion of the PACIC, an agreement with agricultural production and distribution companies to ensure that 24 basic goods do not increase in price. This agreement is part of the broader strategy to strengthen the economy.

Signatory Companies

A total of 22 business groups, representing 28 companies, signed the Voluntary Agreement for Increasing National Content on May 14. The initiative, driven by the federal government, aims to bolster domestic production and promote consumption of Mexican-made products.

1. Bizzarro
2. Chedraui
3. Casa Ley
4. Coppel
5. HEB
6. The Home Depot
7. La Comer
8. Fresco
9. City Market
10. Liverpool
11. Suburbia
12. OfficeMax
13. S-Mart
14. Soriana
15. Tiendas Extra
16. Círculo K
17. Súper Kompras
18. Office Depot
19. Petco
20. Palacio de Hierro
21. Sears
22. Grupo Sanborns
23. Grupo Merza
24. Walmart
25. Oxxo México
26. Mercado Libre
27. Amazon
28. 7-Eleven México

Upcoming Campaign

A campaign to promote the initiative has been prepared, with two main approaches: one led by the federal government and another by the participating companies. The companies have already developed a campaign project, and it has been agreed that the campaign will launch on June 9, following the electoral process for the Judicial Power and other states with elections.