Background on Alfa Radio Monterrey
Alfa Radio, a prominent entertainment concept ranking among the top three most-listened radio stations in Mexico City, is set to conclude its broadcasts in Monterrey and its surrounding metropolitan area after approximately fourteen years. Alfa Radio 104.5 FM will air until May 18, subsequently vacating its frequency for the new concept “KY,” which begins operations on May 19.
Alfa Radio’s Reach and Impact
Alfa Radio 104.5 FM held a 2% share of Monterrey’s total population, encompassing nearby municipios such as Apodaca. According to audience measurement firm INRA, the station reached at least 1,110,500 listeners in 2024, with an average of 85,500 monthly listeners. Alfa Radio Monterrey maintained an average share of 2.44% in 2024, peaking at 2.88% in March 2025, as per INRA data, indicating its prominent position among Monterrey audiences.
Reasons for Alfa Radio’s Departure
The exact reasons behind Alfa Radio’s departure remain unclear. It could be due to disagreements between the frequency owner and Alfa Radio as the operator or part of Grupo Radio Centro’s strategy to divest from unprofitable ventures and non-strategic assets.
KY Concept and Transition
The “KY” concept, presumed to be operated from Guadalajara for Monterrey, will inherit Alfa Radio’s 2.44% average share and peak of 2.88%. Alfa Radio 91.3 FM, the pilot signal for Alfa 104.5 FM in Monterrey, announced its departure due to “external reasons” after fourteen years. The station was managed by Radiorama, which paid a concession fee of 10.86 million pesos and operated under a concession valid until May 8, 2040.
Alfa Radio’s Farewell
In its farewell message, Alfa Radio stated: “Due to reasons unrelated to our team, we bid farewell to Monterrey. Our final broadcast as Alfa 104.5 will be this Sunday, May 18… You can still follow our team through alfaenlinea.com and our smart speakers, as well as the Radio Centro app… We will remain the leading English music station in Ibero-America. Thank you always, Monterrey.”
Key Questions and Answers
- What is Alfa Radio Monterrey? Alfa Radio 104.5 FM, a prominent entertainment concept in Mexico City, broadcasted in Monterrey for approximately fourteen years.
- Why is Alfa Radio leaving Monterrey? The exact reasons remain unclear, but it could be due to disagreements or Grupo Radio Centro’s strategy to divest from unprofitable ventures.
- What is the “KY” concept? The new concept, presumed to be operated from Guadalajara for Monterrey, will inherit Alfa Radio’s frequency and audience share.
- What is the impact on Monterrey listeners? Alfa Radio 104.5 FM reached at least 1,110,500 listeners in 2024, with an average share of 2.44%. The transition to “KY” may affect these listeners, though the extent is unclear.
