Introduction to the LPGA Tour Mayakoba Open
The LPGA Tour is set to return to Mexico with the debut of the Mayakoba Open, a tournament aiming to be both profitable and unique in experience. The event, organized by GS Sports Management led by Gustavo Santoscoy García, seeks to establish a sustainable model similar to the WTA’s tennis circuit. With a long-term plan, the tournament intends to create a distinctive experience for players and fans alike.
GS Sports Management: A Proven Track Record
Founded in 2019, GS Sports Management has gained experience in organizing ten sporting events, including tennis, padel, and now women’s golf. Their successful track record in Zapopan, Guadalajara has laid the groundwork for the LPGA Mexico Riviera Maya Open at Mayakoba.
Gustavo Santoscoy García: Visionary Leader
In an interview with El Economista, Gustavo Santoscoy García discussed the strategy to grow the event and establish its unique identity within the LPGA Tour. He emphasized that the tournament is a long-term investment, expecting it to become profitable within five years.
Attracting the LPGA Tour to Mexico
For two years, the LPGA has explored potential investors in Mexico. Although Grupo Salinas expressed interest, scheduling conflicts prevented a definitive agreement. Now, with the LPGA’s support, the Mayakoba Open is set to take place a week before the US Open, one of the five major championships.
Date Selection and Collaboration
Selecting a date for the tournament required coordination between the LPGA, Mexico’s Secretariat of Tourism, and Mayakoba. The tournament is advised to align with the Riviera Maya’s tourism season, ensuring optimal weather conditions and attracting top-tier players.
Key Questions and Answers
- What can the first year of the LPGA Tour Mayakoba Open achieve?
The tournament will distribute 500 ranking points for the world standings. As sponsors are secured, purse money will increase, attracting higher-level players. Initially, 144 players will compete, with over 30 being top-50 ranked. - Why is the location and timing crucial for the event’s success?
The Riviera Maya’s favorable climate and the alignment with the LPGA Tour’s schedule are essential for attracting top players and ensuring a successful event. - How does the tournament plan to differentiate itself from other LPGA events?
By offering a unique experience, including a large commercial zone and higher prize money, the Mayakoba Open aims to stand out from other LPGA tournaments.
