Introduction
The Liga MX Clausura 2025 final between Toluca and America is set to generate over 1,600 million pesos in economic impact. This figure stems from four primary sources: ticket sales, spending outside the stadiums, television advertising, and formal betting.
The Economic Impact
Despite being located within a 120-kilometer radius, the economic influence of this match extends nationwide due to the intense rivalry between the two teams. Fans of both America and Toluca are eagerly anticipating the outcome, with America aiming for their fourth consecutive title and Toluca hoping to end America’s winning streak.
Expected Attendance
Experts predict a minimum attendance of 20 to 23 million viewers for both home and away games, scheduled from Thursday to Sunday. Javier Balseca, a marketing and sports sponsorship expert, estimates that the economic impact will be substantial, driven by fan enthusiasm and regional competition.
Spending Outside Stadiums
Balseca anticipates a spending spree of 450 to 500 million pesos across bars, restaurants, supermarkets, food delivery apps, and convenience stores nationwide. The two matches will be held in the evening, with the first leg on Thursday after working hours and the second leg on Sunday, a family day.
Ticket Sales
Both teams have recently announced ticket prices, ranging from 1,300 to 3,600 pesos for non-season ticket holders. This results in an average cost of 2,250 pesos per person for a maximum attendance of 57,520 across both venues.
Formal Betting
The estimated 129 million pesos from ticket sales, combined with the spending outside stadiums, totals 579 million pesos. However, this figure does not include formal betting revenue, which is expected to contribute significantly to the overall economic impact.
Toluca’s Local Economic Impact
Fernando Reyes Muñoz, president of the National Council for Commerce, Services, and Tourism (CANACO SERVYTUR) in the Valle de Toluca, projects a minimum economic impact of nearly a quarter of the total figure in Toluca alone. This estimate focuses on sectors like hospitality, dining, bars, and transportation.
Media Value
Television Advertising
A 20-second television ad spot during the final is expected to cost between 400,000 and 600,000 pesos. With both matches airing on free-to-air television (TUDN and TV Azteca), the estimated revenue from ads is over 500 million pesos.
Virtual Ads
Virtual advertisements, which appear during the broadcast, are estimated to generate over 700,000 pesos for each 5-10 second duration. With a minimum of 30 virtual ads per time slot, the total revenue from virtual ads is expected to surpass 500 million pesos.
Betting Companies
Betting companies like Caliente, Codere, Play Do It, and Bet365 will also contribute to the economic impact. Balseca estimates that formal betting could generate an additional 600 million pesos, equivalent to a large betting house’s monthly revenue.
Key Questions and Answers
- What is the expected economic impact of the Toluca vs. America final? The estimated economic impact is 1,679 million pesos, derived from ticket sales (129 million), spending outside stadiums (450 million), television advertising (500 million), and formal betting (600 million).
- How will the rivalry between Toluca and America affect the economy? The intense competition between these teams drives fan enthusiasm, leading to increased spending on tickets, hospitality, dining, and transportation.
- What role do betting companies play in the final’s economic impact? Betting companies contribute significantly to the overall economic impact, with an estimated 600 million pesos generated through formal betting.
- How will television advertising contribute to the final’s economic impact? Ad spots during the final are expected to generate over 500 million pesos, with virtual ads adding an additional portion of this revenue.
