Introduction to the LPGA Tour Mayakoba and its Aspirations
The golf course in Mayakoba, located in the Riviera Maya, is eager to commit beyond the initial five-year contract for women’s golf. The success of this endeavor hinges on the LPGA Tour finding growth and maturity in its return to Mexico.
Organizers’ Vision for Enhancing the Tournament
Gustavo Santoscoy García, the tournament director, shared his thoughts on elevating the event:
- Improving player quality: Enhance the international and Mexican players’ caliber on the course.
- Course modifications: Alter the golf course layout to create diverse opportunities and challenges.
- Enhanced experiences for sponsors: Develop engaging activities and experiences for event partners.
Santoscoy García mentioned that the tournament is in its first year with strong commercial partners, who are satisfied with the event’s progress. They have already hosted a PROAM session with over 42 groups and conducted clinics with Charley Hull and Lorena Ochoa, supported by Banamex.
Luis Durán’s Vision for Hotel Properties with Golf Courses
Luis Durán, the general director of RLH Properties, discussed potential hotel properties with golf courses for the LPGA Tour:
- Previous partnerships: The PGA was present in Mexico for 16 years, while LIV GOLF hosted two tournaments.
- Long-term goals: Durán and his team aim to build a lasting relationship with the LPGA Tour, potentially hosting more tournaments in other development areas.
- Strategic partnerships: They seek mutually beneficial relationships, focusing on long-term growth rather than contractual obligations.
RLH Properties currently manages four hotels in the region, with two more under development. They recently opened Rosewood Mandarina in Riviera Nayarit, featuring a golf course and polo club. Additional hotels and residential developments are planned in Mandarina, along with another golf course. They also entered the Los Cabos market through Cabo del Sol, aiming for significant growth in this popular tourist destination. In Mexico City, they operate the Four Seasons hotel.
Key Questions and Answers
- How can the LPGA Tour Mayakoba be elevated to the next level?
Organizers aim to improve player quality, modify course layouts for diverse challenges, and create engaging experiences for sponsors.
- What are the long-term goals for the LPGA Tour Mayakoba?
The tournament aims to establish a lasting relationship with the LPGA Tour, potentially hosting more events in other development areas.
- How does RLH Properties plan to support the LPGA Tour Mayakoba?
RLH Properties seeks to create mutually beneficial, long-term partnerships with the LPGA Tour through strategic hotel and golf course developments.
