HBO Max Returns to Its Original Name
The Warner streaming service decided to reverse its previous attempt and revert back to using the name HBO Max, after a failed attempt to establish itself solely as “Max”. This change, announced on May 14th, aims to reconnect with a brand that for decades has been synonymous with high-quality television.
The decision to drop “HBO” two years ago surprised many, as the brand was strongly associated with successful shows like The Sopranos, Game of Thrones, and The Wire.
The return to the HBO Max name responds to a strategy to accelerate the platform’s growth and strengthen its position against competitors like Netflix and Hulu.
According to Warner Bros. Discovery, the HBO brand has been crucial for the service’s success, which has added 22 million subscribers in the last two years and projects to reach over 150 million by 2026.
Banamex Unveils New Identity, No More Citi
Banamex launched this 2025 a new image and slogan —“Here. For you. Always”— with the aim of strengthening its relationship with customers and starting a new era that is closer, modern, and focused on newer generations.
Although it operates independently since last December, it still belongs to Citi until its sale in an Initial Public Offering, planned for 2025 or 2026.
The new design preserves iconic elements, like the bank’s rosette, but gives them a modern twist. The transformation will also involve the visual renewal of more than 1,200 branches, 9,000 ATMs, and other points of contact with over 20 million customers.
Duolingo “Kills” Its Mascot and Sparks a Viral Campaign
In February 2025, Duolingo surprised users by announcing on social media the “death” of its iconic green owl mascot, Duo. The dramatic yet humorous post triggered a wave of reactions that turned the brand into a trending topic, even catching the attention of celebrities like Dua Lipa.
This strategy is part of what’s called “unhinged marketing” or “disjointed marketing,” a disruptive approach that seeks to capture attention through unexpected actions with an irreverent tone.
Though risky, this campaign strengthened Duolingo’s cultural connection with its users, betting on being present in relevant pop culture conversations beyond traditional education.
Oreo and Its “Farewell” in Mexico: A Surprising Marketing Campaign
At the beginning of May 2025, Oreo caused a stir by posting a farewell message directed to Mexico. Many users thought the brand was leaving the country, but it soon became clear that this was a publicity strategy.
The campaign mirrored a previous action in Spain, where they announced the goodbye to the “Oreo of always” to make way for a new recipe with more cocoa flavor and a redesigned packaging.
Under the same dramatic style, the brand presented this evolution as an improved experience, preserving the characteristic vanilla aroma that has distinguished the cookie for decades.
BBVA Eliminates “Bancomer” for Global Unification
In 2019, the BBVA financial group decided to drop the name “Bancomer” from its Mexican subsidiary to establish a unique brand identity internationally. Founded in 1932 as Banco de Comercio, Bancomer had been an essential part of Mexico’s banking landscape for nearly 90 years.
The change reflected a strategy to offer a homogeneous experience in all countries where BBVA operates, leveraging its advancements in digitalization.
Additionally, the group updated its logo and visual identity in buildings, offices, and corporate materials as part of this global transformation.
