Introduction to Gloria Guevara and ONU Turismo
Gloria Guevara, a prominent figure in the tourism industry with over 35 years of experience, is poised to become the Secretary General of ONU Turismo for the 2026-2029 period. The final week of May 2025 in Segovia, Spain, will bring significant news regarding her appointment. Guevara’s potential role in ONU Turismo is crucial, as she will work alongside key figures such as Ambassador Quirino Ordaz Coppel and Elena Curzio, the economic and tourism affairs coordinator at the Mexican embassy.
Key Events in Mexico’s Tourism Sector
Several significant events are shaping Mexico’s tourism landscape in the near future:
- Barómetro de Turismo Release: The former World Tourism Organization (OMT) will publish its Barómetro de Turismo, revealing Mexico’s position in international tourist arrivals and foreign currency earnings for 2024.
- China’s Tourism Resurgence: With visa-free travel and full reopening, China is regaining its position as a major player in the global tourism market.
- Mexico as Host for World Tourism Day: Mexico is a strong contender to host the World Tourism Day in 2026, focusing on digital agenda and artificial intelligence for redesigning tourism. The decision is expected to be announced in July.
Opportunities and Challenges for Mexico’s Tourism
The alignment of these circumstances presents a unique opportunity for Mexico to establish itself as a global tourism reference, especially considering limited budgetary resources for promoting local attractions. Key stakeholders in the Mexican tourism sector, such as federal Tourism Secretary Josefina Rodríguez and Quintana Roo Tourism Secretary Bernardo Cueto (ASETUR president), will attend the ONU Turismo meeting in Segovia.
To promote sustainability, ONU Turismo has informed attendees that meeting documents will not be distributed on paper. Participants are encouraged to bring electronic devices to access materials during the event.
As part of the tourism-focused agenda, attendees will visit the Technology Glass Museum in Segovia’s Real Fábrica de Cristales de la Granja, an important industrial building from the XVIII century during the Enlightenment era.
Recent Tourism Initiatives in Mexico
In other tourism-related news, the International Art, Cheese, and Wine Festival of Tequisquiapan in Querétaro has just commenced, attracting an estimated 60,000 visitors and generating over 180 million pesos in economic impact. Local Tourism Secretary Adriana Vega Vázquez Mellado continues to make significant contributions to the sector.
Key Questions and Answers
- Who is Gloria Guevara? Gloria Guevara is a seasoned professional with over 35 years of experience in the tourism industry, who may become the Secretary General of ONU Turismo for the 2026-2029 period.
- What events are shaping Mexico’s tourism sector? Key events include the release of OMT’s Barómetro de Turismo, China’s tourism resurgence, and Mexico’s potential hosting of the World Tourism Day in 2026.
- What challenges does Mexico face in tourism promotion? Limited budgetary resources for promoting local attractions pose a challenge, but recent events and Guevara’s potential appointment offer promising opportunities.
- What recent tourism initiatives have been successful in Mexico? The International Art, Cheese, and Wine Festival of Tequisquiapan in Querétaro has successfully attracted numerous visitors and generated substantial economic impact.
