Introduction to Mazda Kokoro
Mazda, a prominent Japanese automobile manufacturer, has launched the Kokoro program to support children in Mexico. This initiative aims to provide financial aid to help meet the basic needs of children, including nutrition and education. As of mid-2025, Mazda Kokoro has already distributed 20 million 153,450 Mexican pesos to various associations dedicated to aiding children in the country.
Understanding Kokoro
Kokoro, which translates to “heart” or “the soul of things,” is Mazda’s effort to support over 18 associations, including Pro educación IAP, I care foundation, Fundación huellas continuas, and Baisae A.C., through cash donations.
Funding Structure
The Mazda Kokoro program comprises three initiatives: Kokoro, Kokoro Becas, and Kokoro en acción. It gathers funds through the sale of each Mazda unit and post-sale service maintenance actions. For every Mazda sold, the company donates 100 pesos, with Mazda de México matching this amount. Similarly, for each maintenance service, both the distributor and Mazda contribute 25 pesos equally.
Employee Involvement
Mazda Kokoro also involves employees of Mazda de México through a volunteer program, allowing them to donate their time and skills.
Leadership Commitment
Miguel Barbeyto, President of Mazda de México, emphasized that Kokoro is the largest investment Mazda has ever made in Mexico, surpassing investments for the Salamanca manufacturing plant and bringing CX-3 production to Mexico.
“Without fear of making a mistake, I want to tell you that Mazda Kokoro is today the largest investment within the history of Mazda in Mexico. This investment is not a one-time affair but will live on as long as Mazda exists in Mexico, which I assure you, will be for many more years. This investment is directed towards what is most important to us in this country, which is the people, and even more so, the children of Mexico.”
Future Expansion
Mazda has announced that Kokoro is currently in its initial phase of operation but will add more actions supporting children as time progresses.
Projected Impact
In its first year, Mazda Kokoro aims to benefit 159,954 children in Mexico. With approximately 100,000 new vehicle sales and nearly 400,000 maintenance services annually, if multiplied over the next 80 years Mazda plans to operate in Mexico, the result would be a staggering 3.2 billion pesos.
Key Questions and Answers
- What is Mazda Kokoro? Mazda Kokoro is a program that provides financial aid to support children in Mexico, focusing on basic needs like nutrition and education.
- How does the funding work? Mazda Kokoro collects funds through selling each Mazda unit and post-sale service maintenance actions. For every vehicle sold, both Mazda and Mazda de México donate 100 pesos. Similarly, for each maintenance service, both the distributor and Mazda contribute 25 pesos.
- How are employees involved? Mazda Kokoro engages employees through a volunteer program, allowing them to donate their time and skills.
- Why is this investment significant? Miguel Barbeyto, President of Mazda de México, stated that Kokoro is the largest investment Mazda has ever made in Mexico, surpassing investments for plant construction and production bring-ins.
- What is the projected impact? In its first year, Mazda Kokoro aims to benefit 159,954 children. Over an 80-year period with current sales and service projections, the program could generate approximately 3.2 billion pesos.
