22 Major Companies Pledge to Boost National Content in Mexico

Overview

Twenty-two prominent companies have committed to the Mexican Secretariat of Economy to increase the national content average of their products over the next three years.

Key Participants

Among the participating corporations are major retail chains, which have pledged to raise national content by 20% (from 50% to 70%) and department store chains, aiming for a 12% increase (from 30% to 42%).

Digital Commerce Platforms

E-commerce platforms will actively promote and market “Made in Mexico” products, enhancing the visibility of Mexican-made goods on their respective marketplaces.

Practical Implications

This agreement implies that consumers will find more Mexican-made products in supermarkets and physical stores. More national industries will grow due to increased sales in retail outlets and online channels, while smaller and medium-sized enterprises will have better opportunities to join commercialization chains.

According to Ebrard, this initiative is expected to generate approximately 400,000 additional jobs in the manufacturing sector.

E-commerce Platforms’ Role

Ebrard highlighted the importance of e-commerce platforms, given their growing market share and sales trends in Mexico.

Ebrard further elaborated: “They will have a special promotion and marketing strategy for ‘Made in Mexico’ products, which you’ll see soon. We will increase the availability and visibility of Mexican-made goods on these platforms, as it’s currently challenging to identify who makes what.”

Signatory Companies

1. Bizzarro
2. Chedraui
3. Casa Ley
4. Coppel
5. HEB
6. The Home Depot
7. La Comer
8. Fresco
9. City Market
10. Liverpool
11. Suburbia
12. OfficeMax
13. S-Mart
14. Soriana
15. Tiendas Extra
16. Círculo K
17. Súper Kompras
18. Office Depot
19. Petco
20. Palacio de Hierro
21. Sears
22. Grupo Sanborns
23. Grupo Merza
24. Walmart
25. Oxxo México
26. Mercado Libre
27. Amazon
28. 7-Eleven México

Key Questions and Answers

• Who are the 22 major companies involved? The companies include Bizzarro, Chedraui, Casa Ley, Coppel, HEB, The Home Depot, La Comer, Fresco, City Market, Liverpool, Suburbia, OfficeMax, S-Mart, Soriana, Tiendas Extra, Círculo K, Súper Kompras, Office Depot, Petco, Palacio de Hierro, Sears, Grupo Sanborns, Grupo Merza, Walmart, Oxxo México, Mercado Libre, Amazon, and 7-Eleven México.
• What is the goal of this commitment? The aim is to increase the national content average of products sold by these companies over the next three years.
• How will this impact consumers? Consumers will find more Mexican-made products in supermarkets and physical stores, enhancing the visibility of local goods.
• What about the manufacturing sector? This initiative is expected to generate approximately 400,000 additional jobs in the manufacturing sector.
• What role do e-commerce platforms play? E-commerce platforms will actively promote and market “Made in Mexico” products, increasing their availability and visibility on digital marketplaces.