Key Retailers Among Signatories to Increase National Product Content
A total of 28 companies have committed to the Mexican Secretariat of Economy to increase the average national content of products they sell over the next three years.
Prominent Sectors and Their Targeted Increases
- Self-Service Stores: Raising national content from 50% to 70%
- Department Stores: Increasing national content from 30% to 42%
- Minoristas: Raising national content from 50% to 70%
- Pharmacies: Boosting national content from 40% to 55%
- Others: Increasing national content from 20% to 28%
The Mexican Secretary of Economy, Marcelo Ebrard, emphasized that while this agreement is voluntary, the commitment to fulfill each pledge is taken seriously. He also anticipates more companies joining in the coming days and expects the agreement to be renewed in 2028.
Digital Platforms and E-commerce Involvement
In addition to retailers, companies from minoristas, pharmacies, digital platforms, and convenience store chains have signed the agreement. Ebrard highlighted the importance of digital commerce platforms, given their growing market share and sales trends in Mexico.
A special promotion and marketing strategy will be implemented for “Made in Mexico” products on digital platforms, enhancing their visibility and positioning within respective marketplaces.
Benefits for Consumers, Industries, and SMEs
This agreement aims to ensure that consumers find more Mexican-made products in supermarkets and retail stores. It also intends to foster growth for national industries by increasing their sales in physical and online retail channels. Furthermore, smaller and medium-sized enterprises (SMEs) will have better opportunities to join retail distribution chains.
Ebrard estimates that this initiative will generate around 400,000 additional jobs in the manufacturing sector.
Strengthening Mexico’s Pharmaceutical Industry
Besides retail and digital platforms, the Mexican Secretariat of Economy aims to bolster the growth of the domestic pharmaceutical industry, focusing on meeting national healthcare needs.
The target is to elevate the national content in this sector from 40% to 55%, ensuring Mexico produces most of what it requires for its population’s health.
Given Mexico’s high COVID-19 mortality rate during the pandemic, both in absolute and per capita terms, Ebrard stressed the importance of increased self-sufficiency for better population health.
Key Companies Involved
Among the signatories are prominent companies such as Bizzarro, Chedraui, Casa Ley, Coppel, HEB, The Home Depot, La Comer, Fresco, City Market, Liverpool, Suburbia, OfficeMax, S-Mart, and Soriana.
Additional signatories include Tiendas Extra, Círculo K, Súper Kompras, Office Depot, Petco, Palacio de Hierro, Sears, Grupo Sanborns, Grupo Merza, Walmart, OXXO México, Mercado Libre, and Amazon.
Key Questions and Answers
- What is the main objective of this agreement? To increase national content in products sold by 28 companies over the next three years.
- Which sectors are targeted for content increase? Self-service stores, department stores, minoristas, pharmacies, and others.
- What is the expected impact on consumers? Consumers will find more Mexican-made products in retail stores.
- How will digital platforms be involved? Digital platforms will promote and market “Made in Mexico” products, enhancing their visibility.
- What is the goal for Mexico’s pharmaceutical industry? To increase national content from 40% to 55%.
