Introduction to El Buen Fin and Data Security Concerns
For the fifteenth edition of El Buen Fin, an official QR code has been introduced by Internet MX to verify if a business is registered and participating formally in this commercial campaign, announced the Association of Internet MX.
Rising Fraud and Data Theft Concerns
David Pizaña, Vice President of E-commerce at the Association of Internet MX, highlighted that data theft and fraud fears have become a major concern for online shoppers during El Buen Fin. With 82% of consumers worried about their personal information being compromised, including official identification (INE), banking details, and other sensitive data, this poses a significant challenge for the campaign.
Pizaña emphasized that fear of fraud has grown by 67% compared to the previous year, with Mexico experiencing 4,000 attempted cyberattacks per minute, including phishing attempts to steal personal or financial information.
Measures for Secure Online Shopping
Although not all electronic fraud attempts succeed, Pizaña recommended taking certain security measures for safe online shopping.
- Official QR Code Verification: For El Buen Fin, an official QR code allows shoppers to confirm if a business is registered and participating in the campaign through the official El Buen Fin portal.
- Access to Workshops and Security Tips: The portal now serves as an active information channel, offering workshops for both merchants and consumers, along with security tips for safe online shopping.
- Secure Websites and Payment Methods: Ensure the website you’re shopping from has security locks and safe payment options.
- Avoid Suspicious Offers: Be cautious of unrealistic discounts or benefits, especially those advertised on social media, as they may be fraudulent attempts.
El Buen Fin: A Boost for Mexico’s Economy
Pizaña described El Buen Fin as a “significant program for economic recovery,” driving digital commerce and supporting national consumption.
This year’s El Buen Fin will take place from Thursday, November 13 to Monday, November 17, with expectations of over 200 billion pesos in sales, marking a 23.8% increase from 2024.
The campaign will also promote national consumption and products bearing the “Hecho en México” (Made in Mexico) label.
Manuel Cardona, Director of Government Relations at the National Association of Supermarkets and Department Stores (ANTAD), mentioned that an extra day has been added this year, traditionally seeing higher sales on the first and last days, now coinciding with a non-working day.
Salomón Rosas, General Director of Competitiveness and Competition at the Secretariat of Economy, participated in the conference.
