Background on the Controversy
Adidas, a renowned German sportswear company, found itself in hot water after alleging that it drew inspiration from a traditional handmade sandal of the Villa Hidalgo Yalálag community in Oaxaca, Mexico, to create its “Oaxaca Slip On” model designed by Mexican-American designer Willy Chavarría. The community, which has been crafting “huaraches” for centuries, views the Adidas model as a copy of their traditional footwear.
Adidas’ Public Apology
In a move to address the issue, Karen González, Legal and Compliance Director of Adidas Mexico, personally apologized to the community’s leaders and residents in an event held within the small town of fewer than 2,000 inhabitants. González stated, “We understand that this situation may have caused displeasure, so we offer a public apology.” The company had previously issued an apology in a statement.
Commitment to Respect Cultural Heritage
González further emphasized that Adidas would avoid similar situations in the future by ensuring they work with and seek guidance from Villa Hidalgo Yalálag, establishing a dialogue based on respect, listening, and acknowledgment of their cultural heritage.
Support from Local Authorities
Eric Fabián, the mayor of the town, expressed gratitude for the company’s adherence to their word. He highlighted the importance of preserving cultural heritage, stating, “Yalálag thrives on its crafts.”
Government Intervention
Mexico’s President, Claudia Sheinbaum, had earlier in the month criticized Adidas for the controversy and mentioned that her administration was exploring legal ways to support indigenous communities whose designs are exploited by large corporations.
History of Cultural Appropriation in Mexico
This incident is not an isolated case. In recent years, Mexico has accused several prominent figures in the fashion industry of cultural appropriation, including Chinese brand Shein, French haute couture house Louis Vuitton, Venezuelan designer Carolina Herrera, Spanish fashion conglomerate Inditex (owner of Zara), and American brand Patowl.
Key Questions and Answers
- What is the controversy about? Adidas allegedly drew inspiration from a traditional handmade sandal of the Villa Hidalgo Yalálag community in Oaxaca, Mexico, to create its “Oaxaca Slip On” model.
- Who is involved? The controversy involves Adidas, the Villa Hidalgo Yalálag community in Oaxaca, Mexico, designer Willy Chavarría, and Mexican President Claudia Sheinbaum.
- What actions have been taken? Adidas issued a public apology and committed to working with the community, respecting their cultural heritage. Mexico’s President has also expressed support for indigenous communities facing similar issues.
