Introduction to Alpura and the Mexican Ice Cream Market
Alpura, a prominent Mexican dairy product manufacturer, is venturing into the Mexican ice cream market, a thriving industry valued at over 12,000 million pesos and growing at an annual rate of 5%. Adrián Varela, Alpura’s Marketing Director, announced this exciting development.
Alpura’s Strategic Move into the Ice Cream Market
Alpura’s entry into the ice cream market is a natural progression for the company, which has been fully integrated into the dairy industry since its inception. Varela explained that after conducting thorough consumer research and perfecting their formulas, the time was right to capitalize on this opportunity.
Raising Ice Cream Consumption in Mexico
Currently, the average annual ice cream consumption in Mexico is significantly lower than in other countries. Mexicans consume approximately 2 liters of ice cream per year, while Americans and New Zealanders consume 20.8 and 28 liters, respectively, according to Feher Consulting.
Alpura aims to elevate the per capita ice cream consumption in Mexico, aligning with their mission to provide high-quality dairy products. Their new line of premium ice creams, crafted entirely from milk, promises an unparalleled sensory experience characterized by creaminess.
Product Line and Market Potential
Alpura’s ice cream offerings will include chocolate, vanilla, and a decadent triple chocolate flavor. Coffee and vanilla cookie flavors will also be available, with added gourmet touches like chocolate chunks and cookies.
The Mexican ice cream market reached a value of 2,320 million dollars in 2024 and is projected to grow to 3,700 million dollars by 2034, as reported by Feher Consulting. Alpura’s entry into this market signifies a promising expansion opportunity.
Investment and Launch
The investment for developing this new line of business is included in the 10,000 million pesos announced in July. Although Varela did not specify the exact amount allocated to this project.
Key Questions and Answers
- What is Alpura’s new venture? Alpura, a Mexican dairy product manufacturer, is entering the ice cream market.
- Why is Alpura entering the ice cream market? After identifying an opportunity and completing consumer research, Alpura aims to capitalize on the growing demand for premium dairy products.
- What are the target ice cream flavors? Alpura will offer chocolate, vanilla, triple chocolate, coffee, and vanilla cookie flavors with added gourmet elements.
- What is the current ice cream consumption in Mexico? The average annual ice cream consumption in Mexico is around 2 liters, lower than countries like the US and New Zealand.
- What is the market value and growth projection for Mexico’s ice cream industry? The Mexican ice cream market was valued at 2,320 million dollars in 2024 and is expected to reach 3,700 million dollars by 2034.
