Background on Alpura and its Significance
Alpura, a 100% Mexican company with over 52 years of history, has been a significant player in the dairy industry. Founded more than half a century ago, Alpura has grown alongside Mexico and introduced innovations such as ultra-pasteurized milk to the country. The company currently has more than 100,000 partnered ganaderos (livestock farmers) and manages 250,000 heads of cattle in its supply chain.
Investment Details and Future Plans
During the ceremony for renewing the “Hecho en México” (Made in Mexico) distinction by the Secretaría de Economía (SE), Tanja Avellán, Alpura’s General Director, announced a $100 million investment over the next five years to expand their presence across Mexico, modernize production infrastructure, and strengthen their value chain.
Avellán highlighted that the investment will focus on developing new technology, packaging, proteins, and vitamin production. The company also plans to renew existing equipment and support sustainable investments by ranchos (farms) within their ecosystem. Alpura processes 3.5 million liters of milk daily across its 110 ranchos, currently concentrated in one region of the country. The company intends to expand nationally and internationally.
Regional Expansion
Alpura is currently evaluating potential regions for expansion, with a focus on the northern and southern parts of Mexico. Avellán explained, “We need to invest more in the northern and southern regions of the country. The south has seen increased investment recently, but historically it lacked it. There are significant opportunities there, and part of our commitment is to nourish Mexico, where nutrition has long been absent. This standard ensures our growth will be substantial across the country.”
Government Support and Collaboration
The investment announcement took place at Alpura’s plant in Cuautitlán Izcalli, Estado de México (State of Mexico), with the presence of Secretary of Economy, Marcelo Ebrard. Ebrard emphasized Alpura’s role as an example of Mexico’s industrial potential, stating that companies like Alpura demonstrate that “what is made in Mexico competes with global quality.” State and municipal authorities also acknowledged Alpura’s impact on job creation and strengthening agroalimentary value chains.
This investment aligns with the federal government’s Plan México, which aims to promote the substitution of imports and consumption of national products. Alpura employs 22,000 people and uses over 80% Mexican inputs in its processes.
Key Questions and Answers
- What is Alpura’s investment plan? Alpura plans to invest $100 million over the next five years to expand operations, modernize infrastructure, and strengthen its value chain.
- Which regions will Alpura focus on for expansion? Alpura is analyzing potential regions but prioritizes the northern and southern parts of Mexico, where there are significant opportunities for growth.
- What will the investment be used for? The funds will go towards developing new technology, packaging, proteins, and vitamin production; renewing existing equipment; and supporting sustainable investments by ranchos within their ecosystem.
- How does Alpura’s investment align with government plans? The investment supports the federal government’s Plan México, which aims to promote the substitution of imports and consumption of national products.
- What is Alpura’s current status and achievements? Alpura operates with quality standards exceeding North American and European requirements, enabling them to evaluate export opportunities. The company processes 3.5 million liters of milk daily and has more than 100,000 partnered ganaderos in its supply chain.
