Background on Alpura and its Relevance
Alpura, a leading Mexican producer and commercializer of dairy products, has maintained its market position despite the ongoing economic challenges. The company is currently the fifth most consumed brand in Mexico within the mass consumption products category and holds the second position in the lactose and dairy substitutes sector’s Top 5, just behind Lala, according to the Worldpanel by Numerator’s Brand Footprint 2025 report.
Alpura’s Resilience in Dairy Consumption
Adrián Varela, Alpura’s Marketing Director, highlighted that the dairy category continues to grow. He emphasized that consumers recognize dairy products as nutritious and healthy, prioritizing them for their families’ well-being.
“Despite the general decline in consumption and a more cautious consumer, dairy product demand has not dropped. Families value these products as nutritious and healthy, focusing on their nourishing qualities for the family’s well-being,” Varela stated.
Mexico’s Dairy Consumption Challenges
However, Varela acknowledged that Mexico’s per capita milk consumption remains below the global average. The recommended intake is 180 liters annually per person, as per the Food and Agriculture Organization (FAO).
Alpura’s Positive Performance
Varela confirmed that Alpura has shown positive performance this year, though he could not disclose specific growth details due to commercial confidentiality.
“I cannot discuss margins or any commercial information, but I can say that all our categories are growing compared to last year,” Varela explained in an interview.
Alpura’s Market Presence and Innovation
With over 100,000 points of sale in Mexico, Alpura produces approximately 1.3 billion liters of milk annually. The company has expanded its presence in retail outlets and Mexican households through brand strength, product innovation (like milk and yogurt), and strategic investments to maintain competitiveness.
Recent Recognition and Collaboration
The interview took place following the award ceremony of the second edition of “Trae tu talento a la mesa” (Bring your talent to the table) contest, where four Mexican artists were recognized for their designs that will adorn the packaging of Alpura’s cream and milk products. These designs will be available in August and September.
Key Questions and Answers
- Q: How has Alpura managed to maintain dairy product demand amidst economic challenges? A: Alpura has maintained its market position by emphasizing the nutritional value and health benefits of dairy products, which families prioritize for their well-being.
- Q: What is Mexico’s per capita milk consumption compared to the global average? A: Mexico’s per capita milk consumption is below the global average, with a recommended intake of 180 liters annually per person according to the FAO.
- Q: How has Alpura performed in 2023? A: Alpura has shown positive performance in 2023, though specific growth details are not disclosed due to commercial confidentiality.
- Q: What is Alpura’s market position in Mexico? A: Alpura is the fifth most consumed brand in Mexico within mass consumption products and holds the second position in lactose and dairy substitutes sector’s Top 5.
- Q: What recent recognition has Alpura received? A: Alpura recently participated in the “Trae tu talento a la mesa” contest, recognizing four Mexican artists for their designs on Alpura’s cream and milk packaging.
