Background on the Relevant Person: Pedro Huerta
Pedro Huerta is the Country Manager of Amazon Mexico, a crucial role in driving the company’s initiatives within the country. His leadership and commitment to supporting local businesses have significantly impacted Mexican small and medium-sized enterprises (SMEs).
Amazon’s Support for the “Made in Mexico” Initiative
Amazon México, the Mexican subsidiary of the US-based e-commerce giant, actively supports the “Made in Mexico” program. This initiative aims to strengthen the national industry and position Mexico’s economy among the world’s top ten, as per the federal government’s focus.
Alignment with Government Priorities
Pedro Huerta emphasized that Amazon’s priority of promoting Mexican-made products and exporting them globally remains a key focus, not just for the current year but also for past and future years. This aligns with the current government’s emphasis on bolstering national industry and supporting Mexican SMEs.
Leveraging E-commerce Opportunities
Through various programs, such as sales access to the US market, Amazon aims to help Mexican businesses capitalize on e-commerce opportunities and “explore new frontiers.”
Impact on Mexican SMEs
Huerta highlighted that previously, it was challenging for small Mexican businesses to export to the US. Now, thanks to Amazon’s efforts, they can easily reach international markets.
He mentioned that the program has generated hundreds of millions of dollars in sales, but its potential remains vast. The US market comprises 60 million Hispanics, presenting a significant opportunity for Mexican businesses to expand.
Growth of Mexican SMEs on Amazon
Current Status: Currently, 27,000 Mexican SMEs are selling through Amazon and have experienced a 28% annual growth rate.
Additional Initiatives by Amazon
To further support this growth, Amazon has introduced initiatives like Seller University, a training platform for sellers, and Lógralo Online, a digital business incubator.
Key Questions and Answers
- What is the “Made in Mexico” program? It’s a federal initiative to strengthen the national industry and position Mexico’s economy among the world’s top ten.
- Why is Amazon supporting this program? Amazon prioritizes promoting Mexican-made products and exporting them globally, aligning with the government’s focus on national industry development.
- How has this support impacted Mexican SMEs? It has enabled small businesses to easily export to international markets, leading to a 28% annual growth rate for 27,000 SMEs selling on Amazon.
- What additional initiatives has Amazon introduced? Amazon has launched Seller University, a training platform for sellers, and Lógralo Online, a digital business incubator.
