Introduction to the BMW Group’s Dual Program
The BMW Group’s Dual Program at the San Luis Potosí Plant bridges education and the automotive industry through a model that combines theory and professional practice. Based on the German apprenticeship system, this program enables young students to develop skills in areas such as Mechatronics, Automotive Mechanics, and Industrial Productivity within a real-world work environment.
Program Details and Impact
Over the course of two years, students are trained at the facility with access to cutting-edge technology and guidance from specialists. This strengthens young people’s employability and ensures the company has professionals ready to tackle the challenges of modern automotive industry.
Alfonso Lechuga, Training Manager at the Plant, explained: “Through this program, young individuals gain valuable skills and experience, making them highly employable while providing the company with well-prepared professionals for the ever-evolving automotive sector.”
Talent Campus and Social Responsibility
With more than 32,000 hours of training delivered via the Talent Campus, the plant has established a model of social responsibility that promotes education as a driver for development.
Success Story: Sofía Ruiz
Sofía Ruiz, a former Dual Program participant and current collaborator in the adhesive surfaces area, joined at age 16. She shared her experience: “The program allowed me to learn in a real-world setting, work alongside engineers, and develop technical and personal skills. It taught me discipline, leadership, and structured thinking.” Ruiz emphasized that after graduation, she successfully transitioned into tasks with high standards, attributing her success to the comprehensive training she received.
Currently, Ruiz is involved in projects related to the release and development of new colors for future models. She considers this experience one of her greatest achievements.
Ruiz sees her involvement in the Dual Program’s first decade as a symbol of growth, pride, and an opportunity that transforms lives. “This program opens doors and proves that local talent can excel in a global company,” she stated.
Key Questions and Answers
- What is the BMW Group’s Dual Program? It’s a two-year program that combines classroom learning with on-the-job training in the automotive industry, focusing on areas like Mechatronics, Automotive Mechanics, and Industrial Productivity.
- How many apprentices have been graduated through the program? Over 570 apprentices have completed the Dual Program, with 95% integrating into the company.
- What percentage of participants are women? Approximately half of the program’s participants are women.
- What is the Talent Campus? The Talent Campus is a component of the Dual Program that delivers more than 32,000 hours of training, emphasizing social responsibility and education as a development driver.
- Who is Sofía Ruiz and what is her connection to the Dual Program? Sofía Ruiz is a former Dual Program participant who joined at 16 and now works in the adhesive surfaces area. She views her involvement in the program as a transformative experience that opened doors to success in a global company.
