Introduction to Chinese Car Brands in Mexico
According to GiPA México y Latinoamérica, a market intelligence company specializing in the aftermarket sector of the automotive industry, Chinese car brands are not only strengthening their presence but also enhancing their image and reliability among Mexican consumers. The company reported a 10 percentage point increase in consumer confidence during the first half of the year compared to 2024.
Positive Shift in Perception
The overall perception of Chinese car brands is experiencing a positive change, with trust in these manufacturers now surpassing 50%, up from 40% last year, according to GiPA México y Latinoamérica.
Óscar Balcázar, Director of GiPA México y Latinoamérica, highlighted that the image of Chinese car brands is maturing, and consumers are recognizing their value. This shift is evident as companies have bolstered their aftersales parts area to exceed 95% supply coverage.
Challenges and Solutions
Some Chinese car brands faced difficulties in 2024 due to supply chain issues and shortages of auto parts, leading to customer dissatisfaction following a surge in demand during the pandemic when they entered the Mexican market.
However, companies like Chirey, Omoda, Jetour, MG, JAC, BYD, and others took steps to reinforce their aftersales service and address customer concerns.
Market Share and Customer Loyalty
Currently, Chinese car brands hold 1.2% of Mexico’s vehicle parc, with approximately 390,000 vehicles on the road. MG Motor leads this segment with 0.6% of that market share.
GiPA México y Latinoamérica’s analysis of aftermarket trends in Chinese brands revealed that customer loyalty plays a significant role. According to their survey, 14% of current Chinese car brand owners would repurchase the same brand.
Within this segment, 54% of these consumers prefer to buy another Asian brand (Korean, Japanese, or Chinese) again.
Key Questions and Answers
- What is GiPA México y Latinoamérica? GiPA México y Latinoamérica is a market intelligence company specializing in the aftermarket sector of the automotive industry.
- How has consumer confidence in Chinese car brands changed? Consumer confidence in Chinese car brands has increased by 10 percentage points compared to 2024, now surpassing 50%.
- What challenges did Chinese car brands face in 2024? Some Chinese car brands encountered supply chain issues and shortages of auto parts, leading to customer dissatisfaction.
- How have Chinese car brands addressed these challenges? Companies like Chirey, Omoda, Jetour, MG, JAC, and BYD have strengthened their aftersales service to compensate customers.
- What is the market share of Chinese car brands in Mexico? Chinese car brands hold 1.2% of Mexico’s vehicle parc, with approximately 390,000 vehicles.
- What role does customer loyalty play in the Chinese car brand segment? Customer loyalty is crucial, with 14% of current Chinese car brand owners intending to repurchase the same brand. Within this segment, 54% of consumers prefer another Asian brand (Korean, Japanese, or Chinese).
