Chirey Partners with PASE for Cashless Toll Payments, Enhancing Customer Experience

Web Editor

September 23, 2025

a car dealership with several cars parked in front of it and a few cars parked in front of it, Almad

Chirey Motor México and PASE Join Forces to Offer Cashless Toll Payments

Chirey Motor México, comprising brands like Chirey, Omoda, and Jaecoo, has formed an alliance with telepeaje company PASE to provide new incentives for customers purchasing new vehicles from the Chinese marque.

What does this partnership entail?

  • Customers of Chirey, Omoda, and Jaecoo in Mexico who buy a new vehicle will receive a complimentary PASE device.
  • This device enables customers to enjoy a more agile, comfortable, and connected driving experience.
  • Chirey becomes one of the first automotive companies in Mexico to offer such value-added services as part of their commercial proposition.

Why is this significant?

Svein Azcué, Vice President of Operations at Chirey Motor México, stated: “This partnership allows us to offer real value to our customers. We want driving a Chirey to be a seamless experience from the very first kilometer, and this benefit makes it possible.”

With this perk, vehicle owners can navigate the national highway system without needing to stop for cash toll payments, avoiding queues and saving time on each trip.

Addressing Past Challenges

While Chirey works to regain customers who faced issues with post-sale services last year, Azcué emphasized their commitment to quality customer service: “We will continue to take care of our customers with high-standard post-sale services, backed by up to 10-year or 1 million kilometer engine warranties.”

Key Questions and Answers

  • What is this partnership about? Chirey Motor México has teamed up with PASE to offer cashless toll payments as an incentive for customers purchasing new vehicles from the Chinese marque.
  • Who is Chirey Motor México? Chirey Motor México is an automotive company representing Chinese brands like Chirey, Omoda, and Jaecoo in Mexico.
  • Why is this partnership significant? It allows Chirey to offer a more seamless and connected driving experience for its customers, addressing past post-sale service challenges.
  • What does the PASE device do? The complimentary PASE device enables cashless toll payments, saving customers time and avoiding queues on the national highway system.