Background on Giuseppe Iacobellis and Dentsply Sirona
Giuseppe Iacobellis, the General Manager of Dentsply Sirona for Mexico, highlights a significant challenge facing the dental industry in Mexico: increasing competition from Asian companies in production and importation.
Dentsply Sirona, a leading American manufacturer of professional dental products and technologies, has been present in Mexico for 61 years. The company operates a production plant in Mexicali, Baja California, where they manufacture parts of dental aligners destined for the United States for finishing and distribution to other markets, including Mexico.
Mexico’s large population and growing dental market make it a crucial destination for Dentsply Sirona. Iacobellis emphasizes their commitment to clinical education investments in the country.
The Rising Asian Competition
Iacobellis explains that the growing Asian market, particularly in production and importation, intensifies competition within Mexico’s dental industry. He notes that numerous brands have entered the market in recent years, making it difficult to gauge market size.
However, he acknowledges the potential of Mexico’s young and growing population to drive market growth. “We need to be skilled at capitalizing on these opportunities,” Iacobellis states.
Technological Advancements in Dental Equipment
Iacobellis points out that digital high-tech equipment, such as flow devices, has experienced robust growth over the past three years. These advancements enable faster treatments and increased patient comfort.
For instance, restoring a tooth that previously required multiple dental visits can now be accomplished in a single appointment.
Recent Investments and Innovations
Iacobellis highlights Dentsply Sirona’s continuous investments in Mexico. The company recently inaugurated a training academy and launched a native cloud-based intraoral scanner during the Dentsply Sirona World event, which took place on September 4th and 5th. This new scanner detects early signs of cavities from the first impression.
Key Questions and Answers
- What challenge does the Mexican dental industry face? The main challenge is increasing competition from Asian companies in production and importation.
- Why is Mexico significant for Dentsply Sirona? Mexico’s large population and growing dental market make it a crucial destination for the company. Additionally, its proximity to the United States facilitates distribution.
- What technological advancements are impacting the dental industry? Digital high-tech equipment, such as flow devices, has seen robust growth. These advancements enable faster treatments and increased patient comfort.
- What recent investments has Dentsply Sirona made in Mexico? The company has invested in a training academy and launched a native cloud-based intraoral scanner to detect early signs of cavities.
