Introduction to GAFSACOMM and its Objectives
The Grupo Aeroportuario, Ferroviario, de Servicios Auxiliares y Conexos, Olmeca-Maya-Mexica (GAFSACOMM), a group affiliated with Mexico’s Secretaría de la Defensa Nacional (Defense), aimed to select an enterprise responsible for promoting new hotels, parks, and museums through digital channels. The promotion would involve creating engaging content such as reels, stories, infographics, images, and videos for social media platforms like Facebook, Twitter (X), Instagram, YouTube, TikTok, and commercial group websites. The goal was to implement marketing strategies, advertising content for web platforms, and mobile applications across their business units.
Bidding Process and Outcome
The GAFSACOMM initiated a public bidding process to choose the company that would develop and implement these digital strategies. Out of 11 received proposals, none were deemed satisfactory according to Article 38 of the Public Acquisition Law. Consequently, the bidding process was declared deserted due to the lack of viable offers for evaluation. The highest proposal, worth 419 million 647,483 pesos, was submitted by 3ª. Vía Edición Producción Impresión, while the lowest came from Aerotactical at 890,880 pesos. The remaining offers averaged around 26 million pesos.
Other Participating Companies
Apart from the top two proposals, other companies that participated in the bidding process included Fórmula Profesional Activa, Nodo de Negocios, Visualiza más Ideas, Spartan Prime, and Grupo Mar Diseñadores.
Collaboration with Tourism
Director of Tren Maya Initiates Collaboration
Three weeks ago, Óscar David Lozano Águila, the director of Tren Maya (also affiliated with Defense), announced that under President Claudia Sheinbaum’s instructions, Josefina Rodríguez, the Secretary of Tourism, would now oversee all promotion and diffusion strategies for new tourism infrastructure. Lozano Águila emphasized the importance of coordinated efforts among defense-sector companies, stating that resources would be pooled and directed by the Secretaría de Turismo to optimize efforts and minimize unnecessary expenses.
GAFSACOMM’s Participation in FAMEX 2025
In recent news, GAFSACOMM announced its participation in the Feria Aeroespacial México (FAMEX) 2025, held from April 23-26 at the Base Aérea Militar No. 1 in Santa Lucía, Estado de México. GAFSACOMM plans to showcase a refreshed proposal from its various business units, including hotels, parks, museums, airports, and energy sectors tailored for the tourism industry.
Key Questions and Answers
- What is GAFSACOMM? The Grupo Aeroportuario, Ferroviario, de Servicios Auxiliares y Conexos, Olmeca-Maya-Mexica (GAFSACOMM) is a group affiliated with Mexico’s Secretaría de la Defensa Nacional (Defense) responsible for various transportation and service-related projects.
- Why was the bidding process deserted? The bidding process was declared deserted due to the absence of satisfactory proposals according to Article 38 of Mexico’s Public Acquisition Law.
- Who is now in charge of promoting tourism infrastructure? Josefina Rodríguez, the Secretary of Tourism, is now coordinating all promotion and diffusion strategies for new tourism infrastructure under President Claudia Sheinbaum’s instructions.
- What is FAMEX 2025? The Feria Aeroespacial México (FAMEX) 2025 is an aviation and aerospace industry fair held annually in Mexico. GAFSACOMM will participate and present updated proposals for its various business units tailored to the tourism sector.
