Background on Concanaco and its Relevance
The Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur), led by its president Octavio de la Torre, plays a crucial role in representing small and medium-sized businesses in Mexico. The organization aims to foster growth and development within the retail sector, making it a key player in understanding the impact of events like El Buen Fin 2025.
El Buen Fin 2025: An Overview
El Buen Fin is an annual shopping event in Mexico, scheduled for November 13-17, 2025. This year, authorities, merchants, and industrialists anticipate a 40% increase in e-commerce sales, which will serve as a significant driver for national consumption. The target is to reach sales of 200,000 million pesos.
E-commerce Growth and Participating Businesses
According to Octavio de la Torre, Concanaco Servytur expects a 15.7% growth in sales during El Buen Fin 2025 compared to 2024, with over 200,000 registered businesses participating. The digital sales channel is experiencing substantial growth, with an estimated 30-40% increase in online transactions this year.
- Approximately 90-95% of El Buen Fin stores have digital platforms.
- The primary sales forces are located in central and northern Mexico.
David Pizaña, vicepresident of e-commerce for the Mexican Internet Association, stated that the majority of El Buen Fin merchants have digital platforms and that the sales are expected to surpass 200,000 million pesos.
Tourism Impact During El Buen Fin 2025
The Secretariat of Tourism for Mexico City estimates that around 153,000 tourists will visit the country to make purchases during El Buen Fin, representing a 3.3% growth in tourist arrivals compared to the previous year.
“Out of the 2 million tourists expected to arrive this week, an estimated 153,740 are attributed to El Buen Fin,” explained Nathalie Desplas, subsecretary of Tourism for the CDMX.
This growth in tourism results in a 65% hotel occupancy rate, indicating an annualized increase of 3.3% in domestic tourism.
Security and Confidence in Sales Growth
Carlos Alfonso Candelaria López, head of the Prospective, Planning and Evaluation Unit at the Secretariat of Economy, assured that public safety concerns have been addressed for El Buen Fin 2025, particularly in cities with high crime rates. This confidence in security measures supports the anticipated sales growth, especially for products bearing the “Made in Mexico” label.
“President Claudia Sheinbaum has challenged us to surpass the 173,000 million pesos from last year, so we have set our sights on a 200,000 million pesos target for 2025,” Candelaria López stated.
Economic Reactivation and Consumer Protection Measures
The aim of El Buen Fin 2025 is to stimulate internal economic activity. To support this goal, a lottery with prizes up to 27 million pesos has been announced through the National Lottery, featuring a commemorative ticket for its 15th anniversary.
Additionally, Iván Escalante, Federal Consumer Procurator, announced a nationwide operation involving over 1,174 public servants, 165 attention modules, and monitoring of 334 commercial centers to prevent abuses and ensure the authenticity of promotions.
Key Questions and Answers
- What is El Buen Fin 2025? El Buen Fin is an annual shopping event in Mexico, scheduled for November 13-17, 2025, aiming to boost national consumption and drive e-commerce sales growth.
- Who is Concanaco Servytur? Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur) is a prominent organization representing small and medium-sized businesses in Mexico.
- What is the expected growth in e-commerce sales? E-commerce sales are projected to grow by 40% during El Buen Fin 2025.
- How many tourists are expected to visit Mexico for shopping during El Buen Fin 2025? Around 153,000 tourists are anticipated to visit Mexico for shopping during El Buen Fin 2025.
- What measures are in place to ensure consumer protection during El Buen Fin 2025? Over 1,174 public servants will participate in a nationwide operation, along with 165 attention modules and monitoring of 334 commercial centers to prevent abuses and ensure promotion authenticity.
