Introduction to Kathia Muñoz and Her New Role
Starting September 1st, Kathia Muñoz will take on the position of Director of Communications and Public Relations at General Motors (GM) Mexico, joining the Executive Committee in Mexico, led by Paco Garza, President and General Director of GM’s operations in Mexico, Central America, and the Caribbean.
Tere Cid’s Departure and Kathia Muñoz’s Return
Since April 1st, Tere Cid concluded her role as Director of Communications at GM Mexico, making way for Kathia Muñoz to return to the company. Muñoz had previously been part of GM’s team.
Paco Garza’s Statement on Kathia Muñoz’s Appointment
“We are thrilled to welcome Kathia Muñoz back to General Motors Mexico. Her extensive experience, strategic vision, and deep understanding of both the industry and our company will be crucial in maintaining GM’s position as a key player in Mexico’s automotive industry,” said Francisco Garza, President and General Director of GM in Mexico.
Kathia Muñoz’s Responsibilities and Background
In her new role, Muñoz will focus on driving communication innovation, developing content strategies for emerging platforms, enhancing the brand’s cultural relevance to connect with media and customers, and further strengthening GM Mexico’s reputation.
Muñoz brings 22 years of experience in corporate and internal communications, product communication, media relations, social media, corporate social responsibility, advertising, event production, and radio production.
- Previously, Muñoz served as Director of External Communication and Social Media at AT&T Mexico, where she led the company’s reputation strategy.
- Before AT&T, she spent 12 years at GM Mexico in Communications, Public Relations, and Post-Sale Advertising.
Muñoz holds a degree in Communications from the Intercontinental University and a Master’s degree in Marketing from ITAM, along with certifications in digital marketing, web analytics, and financial strategies.
Key Questions and Answers
- Who is Kathia Muñoz? Kathia Muñoz is a seasoned communications professional with 22 years of experience in various aspects of corporate, internal, and product communications, media relations, social media, corporate social responsibility, advertising, event production, and radio production.
- What is her new role at GM Mexico? Muñoz will serve as the Director of Communications and Public Relations, responsible for driving communication innovation, developing content strategies for new platforms, enhancing brand cultural relevance, and strengthening GM Mexico’s reputation.
- Why is this appointment significant? Muñoz’s extensive experience and deep understanding of the automotive industry and GM make her a valuable addition to the team, ensuring GM Mexico’s continued success in the competitive automotive market.
