What are the LATAM Awards by Interlat and why do they matter?
The LATAM Awards, organized by Interlat, a firm specializing in digital training, recognize the most outstanding companies across Latin America in areas such as digital marketing, e-commerce, technological innovation, communication, and branding.
With participants of global stature like Samsung, Coca-Cola, Claro, Rappi, and McDonald’s, being nominated is an honor; however, being nominated in multiple categories, as Grupo Anderson’s has achieved, reflects an exemplary digital strategy and a consistent commitment to evolution.
Grupo Anderson’s: The Mexican Giant Setting Trends
Grupo Anderson’s has built a gastronomic empire with well-known brands both in Mexico and internationally: Porfirio’s, Harry’s, Ilios, BAK’, Fred’s, La Vicenta, among others. Their focus isn’t just about providing memorable experiences in each of their restaurants; they’ve also successfully extended these experiences to the digital realm, connecting with thousands through social media, digital campaigns, original content, and unique engagement strategies.
In 2025, their presence at the LATAM Awards is stronger than ever, with nominations in key areas such as:
- Best digital brand strategy
- Internal digital transformation
- Effective external communication
- Innovative use of social media
- Best digital storytelling
The Recipe for Success: Vision, Talent, and Strategy
Grupo Anderson’s digital leadership isn’t a matter of chance. Behind it is a multidisciplinary team comprising branding, strategy, public relations, design, and content experts, all aligned under a single vision: to bring the luxury and excellence of their restaurants into the digital world with the same meticulous attention to detail.
Each brand within the group has been built with a unique identity, tailored to its audience, and reinforced by a visual and strategic narrative that turns their followers into genuine digital brand ambassadors.
A Mexican Brand Competing with the Giants
What makes this story even more relevant is that Grupo Anderson’s, unlike many of the brands competing in the LATAM Awards, isn’t a global corporate with a multibillion-dollar budget. It’s a Mexican company that has intelligently scaled with creativity and deep market knowledge.
Their participation in this edition sends a powerful message to other national companies: it is indeed possible to stand out internationally when you bet on constant innovation and internal talent.
More Than Restaurants: Experiences to be Lived and Shared
What sets Grupo Anderson’s apart is their 360° approach. It’s not just about serving at the table; their strategy goes beyond that. Their social media showcase the lifestyle their brands promote, their content conveys luxury, emotion, and closeness, and their digital campaigns are of international studio quality.
This coherence between what’s experienced in their restaurants and projected on digital platforms is undoubtedly one of the keys that has positioned the group as a regional reference in the restaurant sector.
Grupo Anderson’s Continues to Break Barriers
With these nine nominations in the 2025 LATAM Awards by Interlat, Grupo Anderson’s not only solidifies its position as Mexico’s leading restaurant consortium but also demonstrates how to adapt, evolve, and excel in a highly competitive digital era.
Their presence at these awards is not just recognition for good work done but also a reflection of the impact a Mexican brand can have when it dares to break norms, bet on creativity, and embrace digital transformation as part of its culture.
Key Questions and Answers
- What are the LATAM Awards by Interlat? The LATAM Awards, organized by Interlat, recognize the most outstanding companies in Latin America across various digital areas.
- Why is Grupo Anderson’s significant? Grupo Anderson’s, Mexico’s leading restaurant consortium, has been nominated in multiple categories at the 2025 LATAM Awards for its exemplary digital strategy and commitment to evolution.
- What makes Grupo Anderson’s stand out? Their 360° approach, extending memorable restaurant experiences to the digital realm with coherent branding and high-quality content, sets them apart.
- Why is Grupo Anderson’s relevant for other national companies? Their success, achieved without a multibillion-dollar budget, demonstrates that national companies can stand out internationally through constant innovation and internal talent.
