Grupo Bimbo Tops Merco Talento Mexico 2025 Ranking; BBVA and Google Follow

Web Editor

May 29, 2025

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Introduction to Merco Talento Mexico 2025 Ranking

The third edition of the Merco Talento Mexico 2025 ranking, which identifies the top companies in attracting and retaining talent in Mexico, was unveiled at the Tecnológico de Monterrey auditorium. Grupo Bimbo, a global leader in the bakery industry, once again topped the list as the company with the highest capacity to retain its employees in Mexico.

Rigorous Evaluation Process

This recognition stems from a thorough evaluation process that included 39,745 surveys and the participation of multiple stakeholders: current employees of large companies and HR experts, academics, unionists, university students, and citizens.

Merco Talento Methodology

The Merco Talento methodology is based on 15 key variables covering aspects such as professional development, work-life balance, gender equality, pride in belonging, and the relationship with leaders within organizations.

Grupo Bimbo’s Outstanding Performance

In all these areas, Grupo Bimbo demonstrated exceptional performance, securing the top spot for the third consecutive year, surpassing other well-known firms like BBVA and Google.

Commitment to Employees

Armando Cantú Brito, Director of People at Grupo Bimbo Mexico, expressed pride in receiving this distinction for the third year, stating that it reflects Grupo Bimbo’s continuous commitment to being a sustainable, highly productive, and most importantly, fully human company.

Humanistic Approach

This humanistic approach is part of the “Caring for Our People” axis, one of the pillars of the company’s sustainability strategy. Under this line, Grupo Bimbo promotes safe, diverse, and inclusive work environments and offers tools for the integral development of each collaborator.

Sustainability Leadership

Beyond the talent management recognition, Grupo Bimbo has also strengthened its leadership in sustainability. The company maintained the first place in the Merco ESG Mexico ranking for the eleventh consecutive year and was included in the list of the world’s most ethical companies for the ninth time, according to the Ethisphere Institute.

Key Questions and Answers

  • Who is Grupo Bimbo? Grupo Bimbo is a global bakery company with a strong presence in Mexico and other Latin American countries.
  • Why is Grupo Bimbo relevant? Grupo Bimbo’s relevance stems from its continuous commitment to being a sustainable, highly productive, and human company, as well as its leadership in talent management and sustainability.
  • How does Grupo Bimbo’s actions impact others? By prioritizing the well-being of its employees and maintaining a strong commitment to sustainability, Grupo Bimbo sets an example for other companies and contributes positively to society.