A Pivotal Step Towards a Future-Ready, Integrated Physical and Digital Ecosystem
On June 9, Grupo Coppel announced a historic investment of over 80 billion pesos over the next five years as part of an ambitious transformation plan. This investment is a crucial step towards establishing a more agile, modern, and efficient physical and digital ecosystem while preserving the trust and closeness that have defined the company for over eight decades.
“We are evolving to become a more agile, integrated physical and digital ecosystem. Our commitment is to remain a world-class company while preserving our essence: trust, closeness, and the purpose of continuously improving people’s lives,” said Diego Coppel Sullivan, Director Commercial.
Three Key Strategic Fronts
The plan encompasses three strategic fronts:
- Physical Expansion (50%): The opening of 100 new stores by 2025, along with new distribution centers, will strengthen the brand’s presence nationwide and expand its commercial offerings with specialized units in motorcycles, fashion, sports, optics, and home improvement.
- Technological Transformation (40%): The renewal of its e-commerce platform and the modernization of over 4,500 digital kiosks in stores aim to double digital sales to 20% of the total, offering a more intuitive, quick, and personal experience. Among over 200 new features are Pick-up Store, gift table, sizing guide, online returns, product reviews, delivery scheduling, and spare parts search for vehicles.
- Mobility and Sustainability (10%): A more efficient and eco-friendly logistics will be promoted, with the goal of achieving 30% clean energy by 2030. By the end of 2025, 890 properties will have solar panels installed, and a fleet of 800 sustainable vehicles will be integrated.
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Financial Inclusion and Quality Employment
As part of this transformation, BanCoppel will develop new digital capabilities to enhance the experience of its 12 million customers and onboard over 3 million new users into the financial system within five years.
On the employment front, Grupo Coppel – one of Mexico’s leading employers – will create 6,800 new formal jobs by 2025. Additionally, the University Corporativa Coppel will incorporate generative artificial intelligence to offer more dynamic and personalized training, reinforcing its commitment to human talent development, diversity, and inclusion.
Meanwhile, Fundación Coppel, in collaboration with over 230 partner organizations, will continue to generate opportunities for social mobility through four lines of action: Education and Leadership, Economic and Social Development, Culture and Public Spaces, and Attention to Disasters and Emergencies.
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A Refreshed Image for a Global Company
As part of this transformation, Grupo Coppel also unveiled a new visual identity, led by the evolution of its iconic key, now more versatile and contemporary. This update is part of the “Tú eres la llave” (You are the Key) campaign, which puts individual potential at the center to open new opportunities and build one’s own path.
“The key has always represented more than just access to credit; it has been a symbol of trust, inclusion, social mobility, and the possibility of building wealth. Today, that key evolves into a more contemporary one, representing the immense potential each person carries within,” said Liliana Iñigo, Director Corporativa of Marketing for Grupo Coppel.
By the end of 2025, 500 stores across Mexico will be renovated to reflect this new identity, which will also be present on digital platforms, media, events, and in-store experiences.
Key Questions and Answers
- What is the main focus of Grupo Coppel’s investment? The primary goal of this $800 million investment is to transform Grupo Coppel into a more agile, modern, and efficient physical and digital ecosystem while maintaining its core values of trust and closeness.
- How will Grupo Coppel expand its physical presence? Grupo Coppel plans to open 100 new stores and establish new distribution centers by 2025, strengthening its nationwide presence and expanding specialized commercial offerings.
- What technological advancements will Grupo Coppel implement? The company aims to modernize its e-commerce platform and digital kiosks, introducing over 200 new features to enhance the digital shopping experience and double digital sales to 20% of total revenue.
- How will Grupo Coppel promote mobility and sustainability? Grupo Coppel intends to improve its logistics for greater efficiency and environmental friendliness, targeting 30% clean energy by 2030. By the end of 2025, it will have installed solar panels on 890 properties and integrated a fleet of 800 sustainable vehicles.
- What impact will this transformation have on employment and financial inclusion? Grupo Coppel aims to create 6,800 new formal jobs by 2025 and onboard over 3 million new users into the financial system through BanCoppel’s digital capabilities. The University Corporativa Coppel will also incorporate generative AI for more dynamic and personalized training.
- How will Grupo Coppel refresh its image and branding? The company has evolved its iconic key symbol into a more versatile and contemporary design, reflecting the immense potential of each individual. This new visual identity will be present across stores, digital platforms, media, events, and experiences.
