About Grupo Lala and its Significance
Grupo Lala, a prominent Mexican food manufacturer specializing in dairy products, has joined the “Hecho en México” (Made in Mexico) initiative. This move is part of their strategy to continue supplying products made in Mexico, working closely with national collaborators and suppliers.
Collaborating for National Development
Currently, Grupo Lala collaborates with over 3,000 national suppliers, contributing to the integration of local productive chains and fostering growth in the agroalimentary sector.
Rosalina Tornel’s Statement
Rosalina Tornel, the Marketing Director of Grupo Lala, emphasized their commitment to consumers who have trusted the company for over seven decades. She stated, “Being part of the ‘Hecho en México’ initiative reinforces our commitment to consumers who have placed their trust in us for over seven decades. We believe in the talent of our employees, the quality of our raw materials, and the richness of our country.”
Tornel further added, “We will continue to drive development with nutritious and innovative products. At Grupo Lala, we are convinced that strengthening local production is key to Mexico’s economic and social growth.”
Product Portfolio and Initiative Impact
Grupo Lala participates in this initiative with all brands under its portfolio, which includes dairy products, derivatives like cheese, creams, and butter, as well as meat products.
Hecho en México Initiative Overview
The “Hecho en México” initiative is part of Plan México, aiming to bolster the country’s productive capacity. This involves:
- Increasing domestic production of goods
- Reducing non-essential imports
- Optimizing available resources
- Supporting Mexican businesses and initiatives across various sectors
The ultimate goal is to have Mexico produce more efficiently, creating jobs, strengthening the economy, and promoting local innovation.
Grupo Lala’s Position and Reach
With a network of over 36,000 employees and 17 production plants across Mexico, Grupo Lala is the second most chosen consumer mass brand and the leading dairy brand, according to Kantar’s market data and consulting rankings.
Key Questions and Answers
- What is Grupo Lala joining? Grupo Lala has joined the “Hecho en México” (Made in Mexico) initiative.
- Why is this significant? This move reinforces Grupo Lala’s commitment to consumers and supports national development by strengthening local production.
- What products does Grupo Lala manufacture? Grupo Lala specializes in dairy products, derivatives like cheese and creams, and meat products.
- What is the “Hecho en México” initiative? It’s a part of Plan México, aiming to boost the country’s productive capacity by increasing domestic production and supporting local businesses.
- What is Grupo Lala’s standing in the market? Grupo Lala is the second most chosen consumer mass brand and the leading dairy brand in Mexico, with a vast network of employees and production plants.
