About Grupo Nutrisa and Its Brands
Grupo Nutrisa, an independent company formed by Grupo Herdez on September 18, 2021, operates four popular brands: Nutrisa, Moyo, Cielito Querido Café, and Chilim Balam. These brands target a significant portion of the Mexican population, estimated to be between 53.4 and 66.7 million people, which accounts for 40% to 50% of the national population.
Expansion Plan and Investments
Grupo Nutrisa plans to invest up to 150 million pesos annually, on average, until 2030. These funds will be allocated towards opening new stores, remodeling existing ones, and updating equipment for all four brands.
New Store Openings
The expansion plan aims to open approximately 60 new stores each year for the next five years, including franchises and low-cost formats. The company anticipates growing by 10 to 15 new locations annually for each of its four brands.
Target Markets
Key markets for expansion include Querétaro, Puebla, Veracruz, the Valle de México, and northern regions of the country. These areas have high growth potential according to Grupo Nutrisa.
Sustainable Growth
The company aims for steady annual growth in customer traffic at its retail locations.
New Formats and Strategies
Grupo Nutrisa intends to expand into regions where it currently has no direct presence but sees “latent and receptive demand.” The company plans to implement a regional operation model through franchisees in areas without direct presence.
Moreover, Grupo Nutrisa will further develop low-investment formats such as mobile kiosks, street stores, and shop-in-shop schemes (a store within another store).
“We are creating innovative compact formats with high adaptability to spaces like shopping malls, transportation hubs, universities, hospitals, corporate buildings, and parking lots. These formats allow us to be closer to customers during key moments of the day, aligning with immediate consumption and accelerating territorial coverage,” the company stated.
Current Market Presence
As of the first half of 2022, Grupo Nutrisa’s portfolio consisted of 663 stores across its four brands in various states, covering a total of 38,059 square meters of sales floor space.
The Ciudad de México remains the most crucial market, with 267 stores.
Key Questions and Answers
- What is Grupo Nutrisa? Grupo Nutrisa is an independent company formed by Grupo Herdez, operating four popular Mexican brands: Nutrisa, Moyo, Cielito Querido Café, and Chilim Balam.
- What is the investment plan? Grupo Nutrisa plans to invest up to 150 million pesos annually until 2030, allocating funds for new store openings, remodeling existing stores, and updating equipment.
- How many new stores will be opened each year? The company aims to open approximately 60 new stores annually for the next five years, including franchises and low-cost formats.
- Which markets are the primary targets for expansion? Key target markets include Querétaro, Puebla, Veracruz, the Valle de México, and northern regions of the country.
- What strategies will Grupo Nutrisa employ for growth? The company plans to expand into new regions through franchisees and develop low-investment formats like mobile kiosks, street stores, and shop-in-shop schemes.
- What is Grupo Nutrisa’s current market presence? As of the first half of 2022, Grupo Nutrisa operates 663 stores across its four brands in various states, covering a total of 38,059 square meters of sales floor space. The Ciudad de México remains the most crucial market with 267 stores.
