About IESE Business School and El Economista’s Partnership
IESE Business School, affiliated with the University of Navarra in Spain, has joined forces with El Economista to provide online short courses in Mexico. These courses are designed to help individuals enhance their skills in specific areas, including Marketing Strategy, Design Thinking, Finances for Executives, and Operations Management.
Course Offerings
- Marketing Strategy: This comprehensive course will guide participants from fundamental concepts to advanced techniques needed for successful competition in today’s market.
- Design Thinking: This course will take learners from basic concepts to advanced techniques necessary for implementing this methodology in organizations.
- Finances for Executives: This course focuses on the financial aspects of a company’s day-to-day operations.
- Operations Management: This course will guide participants through essential concepts and practices to transform a company’s dreams into tangible, operational realities.
Course Details and Accessibility
Starting June 18, these courses will be available in Mexico at special prices for subscribers and the general public through El Economista’s Educative Alliance. The courses are asynchronous, allowing learners to access content anytime and anywhere without real-time interaction with instructors or peers.
Targeted at university students, recent graduates seeking skill enhancement, entrepreneurs, and business executives aiming to refine their decision-making, these courses will result in certification from IESE Publishing via El Economista’s Educative Alliance.
Interested individuals can find course information on El Economista’s website (
IESE Business School Background
Since 1958, IESE Business School has been at the forefront of business leadership training. Utilizing the case method, IESE connects theory with practice and fosters managerial capabilities such as problem analysis, synthesizing perspectives, presenting viable solutions, and persuasion.
Starting in 1966, IESE began creating and publishing its own cases, authored by internationally recognized professors reflecting local contexts and global perspectives to ensure relevance and adaptability to the evolving business world.
IESE’s innovative spirit led to interactive learning materials that actively engage learners, integrating knowledge, skill development, and personal growth. Advanced educational resources like simulations and online courses have also been incorporated.
Key Questions and Answers
- What is the partnership about? IESE Business School and El Economista have teamed up to offer online short courses in Mexico, focusing on Marketing Strategy, Design Thinking, Finances for Executives, and Operations Management.
- Who are these courses for? These courses cater to university students, recent graduates looking to enhance skills, entrepreneurs, and business executives aiming to improve decision-making.
- When and where can I access these courses? The courses will be available starting June 18, 2023, at special prices for subscribers and the general public through El Economista’s Educative Alliance website (
) and - What will I receive upon completion? Participants will obtain a certification from IESE Publishing via El Economista’s Educative Alliance.
