Background on the Instituto Mexicano de la Porcultura (IMP)
The Instituto Mexicano de la Porcultura (IMP) is a renowned technical and scientific reference for Mexico’s pork industry. With the aim of enhancing domestic production and reducing reliance on imports, IMP has initiated a national campaign titled “El cerdo cae bien” (Pork is Well-received).
Current Situation of Pork Production in Mexico
Currently, approximately 151,000 tons of pork are produced monthly in Mexico. There are 17,000 production units operating across the country. However, Mexico consumes around 271,000 tons of pork each month, with an average consumption of 22.25 kg per person. This makes pork the second most consumed protein source in Mexico, just behind chicken.
Importance of the Campaign
Despite being the second-largest consumer of pork globally, Mexico imports nearly half of its consumption. This campaign seeks to increase domestic pork consumption by over 3% annually and strengthen national production. Mexico is recognized as a global pork powerhouse, ranking eighth in pork production and seventh in pork exports, with primary markets being Japan, the United States, and South Korea.
Key Messages of the Campaign
The campaign emphasizes the comprehensive value of pork, from genetics and breeding to processing plants and logistics. It also highlights the versatility of pork and its ease of preparation for daily family consumption.
Nutritional Benefits of Pork
Pork is a nutritious food source, providing 16-25% high-quality protein, vitamins from the B complex, iron, and zinc essential for energy and immune system support. Additionally, it contains nine essential amino acids.
Key Questions and Answers
- What is the main goal of the IMP’s campaign? The primary objective is to increase pork consumption by over 3% annually and strengthen domestic production, reducing reliance on imports.
- Why is this campaign important for Mexico? Mexico imports nearly half of its pork consumption, despite being the second-largest consumer globally. This campaign aims to promote domestic production and consumption, enhancing food security and supporting the pork industry.
- What are the nutritional benefits of pork? Pork is a rich source of high-quality protein, B vitamins, iron, and zinc. It also contains nine essential amino acids, making it a valuable component of a balanced diet.
