Introduction of JAC Mexico’s Frison T5 Pickup
JAC Mexico has introduced a new product to the Mexican market: the Frison T5 simple cab pickup, bearing the “Made in Mexico” label. This move aims to challenge Nissan’s NP300, also known as “estaquitas,” which is currently the best-selling pickup in Mexico.
Background on JAC Mexico
JAC Motors, a joint venture between Chinese automaker JAC and Mexican partners, has been operating in Mexico since 2016. The company focuses on producing and distributing commercial vehicles, vans, and pickups tailored to the Mexican market. JAC Mexico’s product lineup includes models like the Motmaster, Vanmaster, and T8 pickup.
The New Frison T5 Pickup
At the Expo Transporte 2025 event organized by ANPACT, Isidoro Massri, JAC Mexico’s General Director, announced the Frison T5 pickup. The vehicle is assembled at GIANT Motor’s plant in Hidalgo, prepared to meet the demand from customers.
Competitive Pricing and Market Position
The Frison T5 pickup will be available at an initial price of 369,000 pesos for the chassis version and 389,000 pesos for the cabin version. This makes it the most affordable pickup in the Mexican market, directly competing with Nissan’s NP300, priced from 489,900 pesos.
NP300 and Market Context
The Nissan NP300 is the most commercialized pickup in Mexico, with 45,398 units sold so far this year. It occupies the fourth spot in the Top Ten vehicle sales rankings, with a cargo capacity of up to 1,227 kilograms. The Frison T5 pickup has a cargo capacity of 1,400 kilograms and a 2.0-liter turbo engine with four cylinders.
Growing Pickup Market in Mexico
The pickup segment in the Mexican market is growing rapidly, overtaking compact cars as the third most popular category of light vehicles. According to the Mexican Association of Automotive Distributors (AMDA), this segment has seen a 1.9% growth rate from January to October 2025.
JAC Mexico’s Strategy
Isidoro Massri emphasized JAC Mexico’s strategy, stating that they have the right product at the right time, with the correct technology and pricing. The company recently expanded its production capacity in Ciudad Sahagún to meet market demand.
Key Questions and Answers
- What is JAC Mexico’s new product? JAC Mexico introduced the Frison T5 simple cab pickup, aiming to compete with Nissan’s NP300.
- Why is the Frison T5 significant? The pickup is priced more affordably than its main competitor, the NP300, making it accessible to a broader market segment.
- What is the current status of the pickup market in Mexico? The pickup segment is growing rapidly, surpassing compact cars in popularity. The NP300 remains the best-selling pickup, but new competitors like JAC’s Frison T5 are entering the market.
- How does JAC Mexico plan to succeed? JAC Mexico believes it has the right product, technology, and pricing strategy to succeed in the competitive pickup market.
