Meet the SEO Experts Shaping the Agenda at SEOday 2025

Web Editor

June 27, 2025

a woman standing on a stage speaking to a crowd of people at a conference or conference hall with a

The Leading SEO Event in the Spanish-Speaking World Celebrates its 10th Anniversary

SEOday 2025, the most important event in the Spanish-speaking world for SEO strategies, is commemorating its 10th anniversary with a lineup promising unique insights, top-tier speakers, and the latest digital marketing trends. Driven by agency Punto Rojo, it will take place on July 29, in an online and free format, accessible from anywhere globally.

Since its inception in 2015, SEOday has gathered over 700,000 attendees and 14,000 brands, establishing itself as an international reference for organic positioning.

Renowned Speakers from Influential Companies

This year, the event will feature a lineup of high-caliber experts who will share real-life experiences and concrete strategies applied in some of the region’s most influential companies:

  • Antonio Araya – Head of SEO, Falabella
  • Agustín Martorello – Product Marketplace Supervisor, Mercado Libre
  • Rafael Vásquez – Growth Strategies Expert, Scotiabank
  • Sofía Actis – Non-Paid Coordinator, Almundo
  • Elizabeth Ackermann – SXO Lead, Punto Rojo
  • Lucas Bachur – Growth Lead, Belo
  • Matías Rubano – E-commerce Analyst, Farmacity
  • Eduardo Morales Barrios – SEO & SEM Manager, AT&T
  • Carolina Camacho – Marketing Director, Tiendamia
  • Francisco Piccini – SEO & ASO, NaranjaX
  • Melanie De Giorgi – CRO Specialist, Ualá

Cutting-Edge Topics and SEO Awards

During SEOday, topics such as the impact of artificial intelligence on SEO, process automation, content strategies adapted to changing user behavior, and scaling results in competitive environments will be explored.

Moreover, the SEO Awards ceremony will take place, recognizing companies with best practices in SEO across Latin America. Cast your vote for the nominees here!

Join the Event Transforming Organic Positioning

Don’t miss out. Register for the event that is revolutionizing organic positioning strategies.

Press Contact:

www.puntorojo.com/seoday

Key Questions and Answers

  • What is SEOday 2025? SEOday 2025 is the leading event in Spanish-speaking digital marketing, focusing on SEO strategies. It celebrates its 10th anniversary and will be held online and free on July 29.
  • Who are the speakers? The event features high-caliber experts from influential companies like Falabella, Mercado Libre, Scotiabank, Almundo, Punto Rojo, Belo, Farmacity, AT&T, Tiendamia, and NaranjaX.
  • What topics will be covered? Cutting-edge topics include the impact of artificial intelligence on SEO, process automation, content strategies adapted to user behavior changes, and scaling results in competitive environments.
  • Are there any awards? Yes, the SEO Awards ceremony will recognize companies with best practices in SEO across Latin America.
  • How can I participate? Registration is open. Visit www.puntorojo.com/seoday to register and learn more.