Overview of Radio Listenership in Mexico City
The radio scene in Mexico City witnessed a significant increase in listenership during the first quarter of 2025. Traditional radio receivers and digital platforms combined to add 907,287 new listeners, bringing the total audience to approximately 32.21 million people.
Notable Trends and Figures
- In January and February, the radio industry in Mexico City was thriving, with nearly 11 million listeners, surpassing the same period in 2024.
- However, March 2025 proved challenging for most stations, regardless of their transmission concept or legal status.
- Overall, the capital’s radio audience increased by 2.91% in Q1 2025, according to INRA, the electronic media measurement company.
Segment-wise Analysis
Public radio and news/talk radio segments experienced the most varied audience reach during Q1 2025 compared to Q1 2024, particularly in March. This segment lost 1.65% of its listeners compared to the same period in 2024.
- Public, social, and community radio (non-profit) had a difficult start in 2025, losing 18.01% of its audience compared to Q1 2024.
- Some notable stations, like 88.9 Noticias and MVS Noticias, saw significant drops in listenership, while Radio Fórmula 103.3, Heraldo Radio, Radio Fórmula 104.1 FM, and W Radio 96.9 FM experienced growth.
Key Stations and Their Performance
Among the 15 most recognized public radio stations in Mexico City, 12 reported a decrease in audience reach during Q1 2025.
The public radio in Mexico City faced changes in transmission concepts, station births and deaths, and leadership shifts in 2024, with unclear effects on Q1 2025 performance.
Traditional transmission concepts like Reactor, Opus, Horizonte, and Radio UNAM AM/FM experienced double-digit declines.
Violeta Radio ceased operations in 2024, while Frecuencia 106.9 FM emerged but only managed to reach 35,567 listeners in Q1 2025.
Music and Entertainment Radio
The music and entertainment radio segment showed more consistent results at the start of 2025, with a 6.33% increase in listeners.
- Nine out of the ten most-listened-to stations in the city reported audience growth.
- Joya 93.7 led with a 30.15% increase in listeners, followed by Alfa 91.3 with 6.64% growth and Ke-Buena with 6.95%.
- La Mezhum, despite losing 5.04% of its listeners, maintained the highest share (4.88%) in its segment.
Joya 93.7 topped the music and entertainment radio audience with 2.17 million listeners, followed by Alfa 91.3 (1.96 million) and Ke-Buena (1.83 million).
Commercial radio in Mexico City also performed well, with Radio Chilango reaching over 300,000 listeners per month on average, an increase of around 10,000 compared to 2024.
Audience Measurement by INRA
INRA measures audience reach as unique individuals who tuned into the medium, regardless of exposure time. INRA considers audience as an average while alcanzados represent total, non-duplicated persons—a unique metric in electronic media.
