About Gonzalo Undurraga and Explora
Gonzalo Undurraga, CEO of Explora, a family-owned company based in Santiago, Chile, has identified Mexico as an emerging market for luxury and nature tourism. Explora, founded 33 years ago with a focus on conservation, operates in Chile, Argentina, Peru, and Bolivia. The company offers unique, high-end experiences in remote natural settings, providing luxury accommodations with a strong emphasis on responsible and sustainable tourism.
Explora’s Unique Offerings
Explora’s lodges range from 20 to 50 rooms, each equipped with comfortable amenities such as private bathrooms, high water pressure, and gourmet dining. The bar is centrally located to encourage guests to share their daily experiences, fostering a sense of community and camaraderie.
Their destinations include La Patagonia, where the Tierra del Fuego expedition offers an extraordinary journey to the world’s end. These experiences combine luxury with a deep connection to nature, offering activities like hiking, horseback riding, cycling, and jeep tours led by knowledgeable guides who act as companions rather than mere service providers.
Mexico’s Untapped Potential
In an interview, Undurraga highlighted that the largest emitting markets for Explora are the United States, Brazil, and Europe. However, Mexico has shown significant growth in recent years, tripling its volume and gaining momentum. There is a growing appreciation for nature-focused travel experiences in Mexico.
“In the last four years, Mexico has tripled its volume and is starting to gain strength. There’s a greater sensitivity towards nature. We propose that South America should be a world-class destination, just like Africa,” Undurraga explained.
Last year, Explora welcomed approximately 25,000 tourists in Chile, who enjoyed experiences in neighboring countries thanks to the region’s robust air connectivity.
The Mexican Tourist Profile
Target Audience:
- Primary locations: Mexico City, Guadalajara, and Monterrey
- Age: 35-50 years old
- Travel preferences: Honeymooners and nature-loving families
- Trip duration: Typically 5-7 nights
What Mexican Tourists Seek
Mexican tourists are drawn to Explora’s offerings for a distinct encounter with nature, which allows them to disconnect from technology and immerse themselves in the healing power of the environment.
“There’s an intuitive understanding that stepping away from technology leads to a healthier connection with nature. This trend has already taken hold in Brazil, and we hope it will flourish in Mexico as well,” Undurraga said.
Key Questions and Answers
- What is the profile of Mexican tourists who enjoy Explora’s experiences? Primarily from Mexico City, Guadalajara, and Monterrey, these tourists are between 35 and 50 years old, enjoy traveling, often go on honeymoons, and seek to connect with nature.
- What do Mexican tourists look for in their experiences? They desire a unique, technology-free encounter with nature that promotes relaxation and rejuvenation.
