Background on Josefina Rodríguez and the Tourism Secretary
Josefina Rodríguez leads Mexico’s Secretaría de Turismo, the government body responsible for promoting and developing the country’s tourism industry. Under her leadership, the secretary recently initiated a procedure to contract an integrated promotion service for Mexico and its tourist destinations, targeting national and international events in the current year.
Procedural Details
The secretary invited at least three companies to submit proposals for creating promotional content, including texts, images, videos, and other materials to enrich the VisitMéxico platform. However, only Grupo Snuviko, established in 2021, responded with a financial proposal of four million six hundred forty thousand pesos.
Reasons for Declaring the Process Deserted
After evaluating Grupo Snuviko’s submission, the secretary determined that the group did not meet all the technical requirements outlined in the annex. These requirements included having a film and visual arts background for the project director to ensure an adequate volume of content. Grupo Snuviko failed to meet this criterion and also did not fulfill other technical requirements, such as having the necessary personnel for various production roles.
Legal Framework and Decision-Making
According to the Ley de Adquisiciones, Arrendamientos y Servicios del Sector Público (Public Sector Acquisitions, Leasing, and Services Law), Emmanuel Romain Ernest Rey, the head of the Promotion and International Affairs General Directorate, was responsible for evaluating the technical aspects of the proposal.
Continuing the Process
Despite not receiving the minimum number of proposals as initially invited, the secretary decided to proceed with the process based on Article 43 of the Public Sector Acquisitions, Leasing, and Services Law. This article allows for continuing the procedure even if the minimum number of proposals is not received.
Key Questions and Answers
- What was the purpose of the contract? The Mexican Tourism Secretary sought to create promotional content, such as texts, images, and videos, for national and international events to enhance the VisitMéxico platform.
- Who responded to the invitation? Only Grupo Snuviko, a company founded in 2021, submitted a proposal.
- Why was the process declared deserted? Grupo Snuviko did not meet all technical requirements, including having the necessary background for the project director and fulfilling various production roles.
- What law guided the secretary’s decision? The Public Sector Acquisitions, Leasing, and Services Law allowed the secretary to proceed with the process despite not receiving the minimum number of proposals.
